CINCINNATI--(BUSINESS WIRE)--All it takes is 8 inches of hair to make a tremendous difference in the life of a woman battling cancer. Over the past eight years, Pantene Beautiful Lengths, a partnership between Pantene and the American Cancer Society®, has gained a passionate following, with generous hair donations being the driving force behind the wig creation and wig donation program. While hair donations will continue to be at the heart of Pantene Beautiful Lengths, many people are unable to donate hair due to requirements and restrictions and have tried to make monetary donations in lieu of a ponytail. This was not possible…until now.
Introducing the Pantene Beautiful Lengths Fund
In November 2014, Pantene Beautiful Lengths, in partnership with The Greater Cincinnati Foundation, will launch the Pantene Beautiful Lengths Fund, which will accept monetary donations, allowing everyone who wants to support the cause to do so, leading to the creation of even more wigs for women undergoing cancer treatments. To make a donation, simply go to www.Pantene.com or the Pantene Beautiful Lengths page on The Greater Cincinnati Foundation’s website, www.gcfdn.org/pantene.
“Pantene Beautiful Lengths is a program I am especially proud of,” says Jodi Allen, Vice President of P&G Hair Care & Color for North America. “In our eight year history, we have seen huge growth with the cause due to the selfless donations from women, men and children across the country.” Allen continues, “We are so excited to introduce the new Pantene Beautiful Lengths Fund, giving everyone an opportunity to support such an important cause.”
National Donate Your Hair Day
People nationwide are growing their hair long and strong in preparation for the third annual National Donate Your Hair Day (NDYHD) on November 22, 2014. This unifying day of giving encourages people nationwide to cut and donate their healthy hair to Pantene Beautiful Lengths. Pantene has once again partnered with Seventeen and will be hosting donation events in Los Angeles, New York City, and Miami. If you do not live in these areas, go to your local salon to cut your hair and send in your donation.
Those who are donating on November 22 and everyday are encouraged to share their donation story by posting photos to social media, tagging @Pantene (Twitter) and @PanteneHair (Instagram) using #BeautifulLengths.
For more information about National Donate Your Hair Day and Pantene Beautiful Lengths, please visit www.Pantene.com or the Pantene Beautiful Lengths blog at http://beautifullengths.wordpress.com/.
About Pantene Beautiful Lengths
Since its creation in 2006, Pantene Beautiful Lengths has collected more than 600,000 ponytails and provided the funds to create more than 34,000 free, real-hair wigs which are distributed through select American Cancer Society wig banks across the country. Many of the women we help say that putting on a wig makes them feel like themselves again and when people across the country donate their hair to the cause, they are helping make that happen.
Hair Donation Requirements
The requirements to donate hair to Pantene Beautiful Lengths are:
- Each hair donation must be at least 8 inches long.
- Hair may be colored with vegetable dyes, rinses and semi-permanent dyes. It cannot be bleached, permanently colored or chemically treated.
- Gray hair is difficult to use in the wig-making process, so hair may not be more than 5% gray at the time of donation.
Important steps to keep in mind when donating:
- Clean, shampoo, and/or condition hair, without any styling, hairspray, or additional hair products, and create a ponytail with an elastic band.
- Measure the length of the ponytail from the elastic band to the tips, making sure it’s at least 8 inches long.
- Cut the hair just above the elastic band so that the elastic band remains on the ponytail after cutting and keeps cut hair together.
- Place the ponytail, kept intact with the elastic band, in a zipper-lock bag and seal tightly.
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Place the plastic bag with the ponytail in a padded or plastic
envelope and send to:
Pantene Beautiful Lengths
Attn: 192-123
806 SE 18th Ave.
Grand Rapids, MN 55744
For press inquiries, please contact Rebecca Feigenbaum, rfeigenbaum@devriesglobal.com /212-854-8519
About Pantene® Pro-V:
The Pantene® Pro-V line includes 21 collections that help provide all women with healthy, beautiful hair. The current Pantene® Pro-V offerings include: Expert Collection Advanced+ Keratin Repair, Expert Collection AgeDefy, Anti-Breakage, Aqua Light, Beautiful Lengths, Classic Care, Color Preserve, Curly Hair Series, Daily Moisture Renewal, Everlasting Ends, Expressions, Heat Shield, Ice Shine, Nature Fusion, Repair & Protect, Smooth, Stylers, Volume, Truly Natural, Truly Relaxed, and Ultimate 10. Pantene® Pro-V technologies advance with the help of the Pantene Hair Research Institute (PHRI). The Institute, established in 2012, is the modern incarnation of Pantene’s commitment to partnering with leading hair health experts by joining 12 leading independent hair scientists with 7 senior P&G scientists to further what is possible in healthy hair care. Pantene products are available nationwide at drug stores, food stores and mass merchandisers. Pricing is at the sole discretion of the retailer. Suggested retail prices for products range from $3.99 to $18.99 each.
About Procter & Gamble:
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About The Greater Cincinnati Foundation:
The Greater Cincinnati Foundation helps people make the most of their giving to build a better community. We believe in the power of philanthropy to change the lives of people and communities. As a community foundation, GCF creates a prosperous Greater Cincinnati by investing in thriving people and vibrant places. An effective steward of the community’s charitable resources since 1963, the Foundation inspires philanthropy in eight counties in Ohio, Kentucky, and Indiana.
About the American Cancer Society®:
The American Cancer Society is a global grassroots force of more than three million volunteers saving lives and fighting for every birthday threatened by every cancer in every community. As the largest voluntary health organization, the Society's efforts have contributed to a 20 percent decline in cancer death rates in the U.S. since 1991, and a 50 percent drop in smoking rates. Thanks in part to our progress nearly 14 million Americans who have had cancer and countless more who have avoided it will celebrate more birthdays this year. We're determined to finish the fight against cancer. We're finding cures as the nation’s largest private, not-for-profit investor in cancer research, ensuring people facing cancer have the help they need and continuing the fight for access to quality health care, lifesaving screenings, clean air, and more. For more information, to get help, or to join the fight, call us anytime, day or night, at 1-800-227-2345 or visit cancer.org.
