SAN RAMON, Calif.--(BUSINESS WIRE)--Les Mills is teaming up with 24 Hour Fitness® to open the world’s first permanent IMMERSIVE FITNESS™ studio in Los Angeles.
Located within the 24 Hour Fitness Super Sport club in Santa Monica at 2929 31st Street, the IMMERSIVE FITNESS studio is the first permanent location globally and will open to the public on Saturday, November 22. The newly installed Spinner ® NXT Black Belt Bikes will prove their workhorse abilities as the immersive cycling experience is launched. Les Mills will open additional IMMERSIVE FITNESS studios in 2015 in partnership with other global fitness leaders including CMG Sports (France) and Pure Fitness (Hong Kong), with other locations to be announced in the coming weeks.
IMMERSIVE FITNESS adds a rich visual layer to music and group exercise. Cinema quality video content is projected onto the screen of a purpose-built studio, while an instructor cues exercise moves that synchronise perfectly with music and graphics. Riders in a cycle class get the sensation of ascending steep glaciers, sprinting around digital velodromes or cruising into a peaceful sunset. The immersive experience creates a heightened sense of anticipation and reward for participants that leads to increased motivation and energy. “The overwhelming feedback from riders is how much harder they worked out without really noticing the extra effort,” says IMMERSIVE FITNESS co-creator and program director, Les Mills Jr.
Fresh off a rock n’ roll-inspired tour of Europe, IMMERSIVE FITNESS made its global debut as ‘The Project’ in London this past May. “Given the amazing response to our European tour,” continues Mills, “I can’t wait to see it here in America … and what better place to bring a leading edge fitness concept than Southern California?”
The IMMERSIVE FITNESS studio at 24 Hour Fitness Super Sport in Santa Monica will open to the public on November 22 with a 35-minute high-energy cycle experience dubbed ‘The Trip’. Members and non-members alike will be able to book a seat to the class by visiting 24hourfitness.com
24 Hour Fitness CEO Mark Smith remarked about the important opportunity to be the first in the world to offer the next level fitness experience. “We love to innovate and inspire our members. IMMERSIVE FITNESS is the future of studio fitness and our members will be at the leading edge of health and fitness when this experience is introduced in our clubs. Les Mills is a valued business partner to 24 Hour Fitness, so making this decision was easy.”
About Les Mills International
Les Mills International Limited is the creator of 13 global group fitness and team training programs, including BODYPUMP® (weights), BODYCOMBAT® (martial arts), RPM® (indoor cycling), and its recent LES MILLS GRIT® Series (30-minute high intensity interval training). Millions of participants every week build their fitness in a LES MILLS™ class, held across 80 countries in more than 15,500 licensed clubs around the world. Independent research shows that those attending LES MILLS® classes come to their club at least two times more each week than others and 94% are likely to refer a friend.
About 24 Hour Fitness
Headquartered in San Ramon, Calif., 24 Hour Fitness is a leading health club industry pioneer, serving nearly 4 million members in more than 400 clubs across the U.S. For more than 30 years, the company has been dedicated to helping members change their lives and reach their individual fitness goals. With convenient club locations, personal training services, popular group exercise classes and a variety of strength, cardio and functional training equipment, 24 Hour Fitness offers fitness solutions for everyone.
