NEW YORK--(BUSINESS WIRE)--Duracell® powermat™, the world’s leader in portable personal power, enters the world of jet set fashion with a collection of seven beautiful and luxurious PowerCase and powermat products designed by American fashion icon Michael Kors. Inspired by the designer’s Holiday 2014 collection, the new Michael Kors line will include seven Duracell powermat styles for Apple iPhone products. They will be available in a range of graphic color combinations including black and white, mandarin and raspberry, and Heritage blue and navy, as well as in Kors’ signature MK logo print.
This collaboration is the first of its kind for Duracell powermat, and expands the appeal of this powerful technology to style-savvy men and women who need power on the go. The collection, launching this holiday season, includes powermats and PowerCases for the iPhone™ 5s/5, followed by Duracell powermat kits for the iPhone 6 early next year.
Each of the custom-designed Michael Kors Duracell powermat products has been expertly crafted to be as technically brilliant as it is beautifully designed. The iconic Michael Kors logo, embossed on the back of each PowerCase, serves to assure both user and admirer of the level of craftsmanship and attention to detail that has gone into every design.
“We’re very pleased to be collaborating with Duracell on a product as innovative as the powermat,” said John D. Idol, chairman and CEO of Michael Kors. “Michael Kors stands for style that can keep up with the fast-paced lives our customers lead, making the Michael Kors-designed Duracell powermat the perfect tech accessory.”
The Michael Kors-designed PowerCase and powermat will offer the same trusted power, drop and go wireless charging and innovative design as the signature Duracell powermat products. The PowerCase’s built-in 2000 mAh battery provides up to 100% extra battery power, while shielding your iPhone from nicks and bruises in a sleek, lightweight material. The powermat lets you recharge your iPhone and PowerCase wirelessly by simply placing them on the mat—no need to plug in your iPhone.
“Michael Kors designs for a generation of men and women who are more connected than any other in history,” states Ron Rabinowitz, CEO for Duracell powermat. “That nonstop connectedness means portable power is a constant need. Together we are able to offer the most advanced portable power solutions in an iconic, beautiful way.”
Each Michael Kors designed Duracell powermat kit comes complete with one PowerCase and the accompanying powermat, for fully enabled wireless charging. The charging mats and cases are compatible with all other Duracell powermat products, use the PMA standard and are designed to be used across an ever increasing Duracell powermat eco-system, including charging stations at select Starbucks, Madison Square Garden, Delta Sky Lounges and Jay Z’s 40/40 Club in NYC.
The new Michael Kors Duracell powermat collection will also be enabled by the Duracell charging ecosystem that is currently being rolled out in select Starbucks, beginning with stores in the San Francisco Bay Area and expanding to additional major markets in 2015. This is the perfect solution for the Jet Set Michael Kors customer to stay charged and stylish during caffeine-boosts.
Beginning in November 2014, the Michael Kors-designed Duracell powermat collection will be available for purchase in Michael Kors stores nationwide and online at www.michaelkors.com , priced at $140.
For more information about the suite of products by Duracell powermat, please visit www.Duracellpowermat.com
ABOUT DURACELL POWERMAT
Duracell powermat, the product of a joint venture between the P&G owned Duracell brand and the Powermat company, is the world’s first wireless charging system, using the broadly adopted PMA charging surface (available in select Starbucks and other locations across the US). The PowerCase has a built in 2000 mAh rechargeable lithium-ion battery, providing instant backup power on the go for the iPhone 5/5s. In addition, the PowerCase has a wireless receiver that is specifically designed to work with the included PowerMat (or any other PMA compatable charging station), enabling wireless charging, twice as fast as normal USB charging, at home or away.
ABOUT MICHAEL KORS
Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products through his Michael Kors and MICHAEL Michael Kors labels, including accessories, footwear, watches, jewelry, men’s and women’s ready-to-wear and a full line of fragrance products. Michael Kors stores are operated, either directly or through licensing partners, in some of the most prestigious cities in the world, including New York, Beverly Hills, Chicago, London, Milan, Paris, Munich, Istanbul, Dubai, Seoul, Tokyo and Hong Kong.
ABOUT PROCTER & GAMBLE
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
