DALLAS--(BUSINESS WIRE)--In an effort to continuously evolve to meet the demands of their guests and stay one step ahead of their competition, Dallas-based Boston’s Restaurant & Sports Bar announced today the launch of their new ‘gourmet’ menu. Just in time for the holidays, Boston’s new menu features an impressive 17 new, fresh, homemade and authentic menu items.
Launching November 3, the casual dining brand will begin offering the new menu at all locations nationwide. As part of the launch, the company not only added new food options, but also optional drink pairings to make sure guests enjoy the entire dining experience. The menu enhancements come as part of the brand’s efforts to continue to differentiate their offering in the marketplace while staying true to the brand promise— “we’ve gotcha covered.”
“The launch of this new menu signifies a change in direction for our brand,” said Brad Bevill, Vice President of Marketing for Boston’s Restaurant & Sports Bar. “The clean, modern design of our new menu coupled with the improved offerings of our core items—such as our pizzas, pastas, burgers, and wings—sets us up for a strong culinary future. This is only the beginning for us.”
The menu not only features brand new items but many significant enhancements to some guest favorites. The changes include:
- An expanded wing category which includes four additional sauce flavors
- A hand-crafted, grilled to order gourmet burger
- An expanded pizza category to include new gourmet thin crust options
- 3 new gourmet pasta dishes that include lighter, olive oil based options
The menu is lined with new photography which boasts a modern, clean look and feel to enhance menu item descriptions, making it simpler than ever for guests to find and choose items. The launch of this menu allows the brand to really focus on their core messages—hand-made, hand-crafted and fresh, in-house. In order to emphasize the company’s 50 year history, the menu also includes a “history” page that gives guests an opportunity to learn about the evolution of the storied brand.
“Our new menu puts the emphasis back on the quality of our food and the history of our brand, which is what has always set us apart from our competitors,” added Tim Matousek, VP of Operations at Boston’s Restaurant & Sports Bar. “By streamlining the menu while adding healthier dishes for our guests, we are continuing to evolve to meet our guest’s needs and stay current on trends in the ever-changing casual dining segment.”
Boston’s Restaurant & Sports Bar’s U.S. operations are based in Dallas. The company currently has 30 locations operating in 22 states and 7 locations in Mexico. The company’s sister brand, Boston Pizza which is celebrating 50 years of service, has more than 375 locations throughout Canada and is considered the No. 1 casual dining brand in the country.
About Boston’s Restaurant & Sports Bar
Headquartered in Dallas, Texas, Boston’s Restaurant & Sports Bar offers a contemporary, sit-down family dining atmosphere with a separate sports bar customized with local team memorabilia. The result is a fun, high-energy setting for families and sports enthusiasts alike. While Boston’s specializes in gourmet pizza and pasta, its menu features nearly 100 items including salads, sandwiches, and a variety of sports bar favorites such as burgers, wings and ribs. With annual system wide sales approaching $1 billion, Boston Pizza and Boston’s have more than 390 outlets throughout the United States, Canada and Mexico. For more information on the Boston’s franchise opportunity, visit www.bostons.com/franchising/. For the latest news on Boston’s Restaurant & Sports Bar visit www.facebook.com/BostonsNational or follow Boston’s on Twitter at @BostonsCorp.
