POMONA, Calif.--(BUSINESS WIRE)--Impex, Inc. (www.impex-fitness.com) today announced the launch of SteelBody, their new line of premium, home-use, strength equipment designed to support the increasingly varied training needs of home users. The SteelBody line consists of racks, weight benches, and accessories inspired by the hardcore equipment seen in today’s top core strength and conditioning gyms. Fabricated from high-quality steel, SteelBody strength equipment is easy to use and built to last. SteelBody products can be purchased at www.MarcyPro.com.
“Today’s consumers are seeking out specialized, durable strength equipment that can facilitate their varied workouts,” says Richard Chung, CEO of Impex Fitness. “The SteelBody line combines quality construction, industrial-inspired design, and affordable pricing to give beginners and serious home trainers alike exactly what they need to achieve fitness and strength goals.”
The popularity of strength training and fitness programs that combine cardio and weightlifting has skyrocketed in the last decade. Consumers are increasingly seeking home strength equipment that can complement their specific workout programs. The SteelBody line has been designed to meet this growing demand and to enable home consumers at all fitness levels the ability to increase their strength using equipment that is both durable and reliable. The SteelBody line of strength equipment can be purchased at www.marcypro.com.
About Impex, Inc.
Founded in 1982, Impex, Inc. has been a leader in the fitness industry as a manufacturer for more than three decades. Acquiring several high profile brand names, Impex manufactures products for the world’s top fitness equipment companies and sporting goods retailers. The Impex portfolio includes the brands Marcy, Apex, Hers, and Competitor. To learn more about Impex, Inc., go to www.impex-fitness.com.
