NEW YORK--(BUSINESS WIRE)--Cupcake Digital, Inc. has partnered with Peanuts Worldwide, LLC to develop exciting new digital applications starring favorite characters from the iconic franchise. The agreement covers a range of digital publishing and activity apps for fans around the world. Among the first releases planned are enhanced storybook apps based on the classic Peanuts artwork featuring Charlie Brown, Snoopy and the gang targeted for kids ages 3-7 years and tweens. Cupcake will also create apps surrounding the much-anticipated release of the Peanuts Movie in 2015.
“The opportunity to work with a brand as beloved around the world as Peanuts is an honor for us. This multi-year collaboration is a great opportunity to work closely with Peanuts Worldwide on product and marketing campaigns that dovetail with their exciting global franchise initiatives,” said Cupcake Digital EVP of Brand and Business Development Amory Millard.
The first enhanced storybook app with activities based on the classic “Kick the Football” storyline is slated for release in November 2014 to capitalize on the brand’s association with seasonal holidays and social expression. All apps will be available on the App Store, Amazon Appstore for Android and Google Play, as well as for NOOK and Nabi devices for $1.99 – 2.99.
“The growth of digital publishing and the app market is very exciting and makes a ton of sense for the new direction we’re taking with the brand, said Leigh Anne Brodsky, Managing Director, Peanuts Worldwide and Iconix Entertainment. “Partnering with a leading kids app developer like Cupcake Digital ensures we’ll deliver the high quality and innovative technology that will continue to propel this brand into new territory in the digital book and apps space.”
About Peanuts
The PEANUTS characters and related intellectual property are owned by Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group, Inc. and 20% by members of the Charles M. Schulz family. Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including: CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R), MOSSIMO (R), LONDON FOG (R), OCEAN PACIFIC (R), DANSKIN (R), ROCAWEAR (R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R), WAVERLY (R), ZOO YORK (R), ED HARDY (R), SHARPER IMAGE (R), UMBRO (R), LEE COOPER (R), ECKO UNLTD. (R), andMARC ECKO (R). In addition, Iconix owns interests in the ARTFUL DODGER (R), MATERIAL GIRL (R), PEANUTS (R), TRUTH OR DARE (R), BILLIONAIRE BOYS CLUB (R), ICE CREAM (R), MODERN AMUSEMENT (R), and BUFFALO (R) brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments, Iconix manages its brands to drive greater consumer awareness and equity.
About Cupcake Digital
Founded in 2012, Cupcake Digital, Inc. gives kids the opportunity to interact with the characters they love by transforming children’s entertainment properties into award-winning apps. The Company’s apps are consistently top-ranked on the Apple App Store, Amazon Appstore for Android, Google Play and the Barnes & Noble NOOK Store. Cupcake’s licensed IP portfolio includes Yo Gabba Gabba!, Strawberry Shortcake, The Smurfs, Sid the Science Kid, How To Train Your Dragon, Madagascar, Shrek, Kung Fu Panda, Cloudy with a Chance of Meatballs, Puss In Boots, Wow! Wow! Wubbzy!, Jim Henson’s Fraggle Rock, VeggieTales, Animal Planet, Barney and Mike the Knight.
For more information about Cupcake Digital Inc., please visit www.cupcakedigital.com.
