LOS ANGELES--(BUSINESS WIRE)--TEN: The Enthusiast Network announced today the launch of the Super Street Network as the online hub for import car enthusiasts, combining content from the individual Super Street, European Car, Import Tuner, and Honda Tuning brand websites into one supersite at www.superstreetonline.com.
The Super Street Network is the fourth supersite created by TEN. It follows the launch of the Super Chevy, Mustang 360, and Four Wheeler networks, and aims to build on TEN’s success of creating stronger core brands by collectively engaging audiences at a greater scale. Each supersite network has seen an increase over the combined traffic of its former single brand-specific websites. In June 2014, a year-over-year traffic comparison showed visits to Super Chevy, Mustang 360, and Four Wheeler networks increased over the former websites by 26 percent, 19 percent, and 37 percent, while the number of pages viewed in a single visit grew by 41 percent, 21 percent, and 15 percent, respectively.
As with previous supersite launches, the Super Street Network improves upon the user experience with a vastly enhanced layout and navigation, and one-click access to content from all the brands. The new supersite boasts more than 20,000 articles viewable via the desktop or mobile optimized experience. It is accompanied by more than 30,000 images, delivered at higher resolution, which cover sport compacts, imports, supercars, motorsports, tuning and technology, new and classic car shows, project builds, and car enthusiast lifestyles.
“Our focus on user experience and content improvements has helped achieve record year-over-year engagement levels and explosive growth in traffic for each one of our networks,” says Chief Content Officer Angus MacKenzie. “These trends demonstrate that our web-led, socially amplified media model has already begun delivering the type of long-term growth we envision for our brands.”
About Super Street
Launched in 1996, Super Street has kept pace with the ever-changing impulses of a young enthusiast audience. From a boisterous car culture print magazine in the late 1990s, to a leading social media trendsetter today, Super Street continues to define and drive modern car culture.
About TEN: The Enthusiast Network
TEN: The Enthusiast Network is the world’s premier network of enthusiast brands, such as Motor Trend, Automobile, Hot Rod, Surfer, TransWorld, and GrindTV. With more than 50 publications, 60 websites, 50 events, 1,000 branded products, the world’s largest automotive VOD channel, and the world’s largest action/adventure sports media platform, TEN inspires enthusiasts to pursue their passions. For more information, visit www.enthusiastnetwork.com.
