TORONTO--(BUSINESS WIRE)--Selling will never be the same. Nudge Social Selling (neednudge.com) announces a revolutionary new app, Nudge—the only business app to leverage your large network of weak connections.
Nudge, the brainchild of ex-Eloqua execs Paul Teshima and Steve Woods, opened its doors in January 2014, quickly raising $2.8 million in funding. The company is launching the Nudge app at this year’s salesforce.com Dreamforce conference, where Nudge is a Bronze Sponsor.
Fostering weak connections
The opportunity represented by
weak ties is a widely accepted sociological theory popularized by author
Malcolm Gladwell. In his book The
Tipping Point, Gladwell observes that strong connections only expose
you to similar people and interests, whereas weak connections expose you
to new people, new interests, and therefore bigger opportunities.
Most business social media apps focus only on your strongest social connections. Nudge helps you build relationships with the other 80% of your network—the part composed of weak ties, which are better opportunity connectors.
Nudge builds personal insights on contacts, enabling content recommendations for super-relevant ‘Nudges’. “Choosing the right person, the right time, and finding a message more personal and less occasion-dependent than ‘happy birthday’ or ‘congrats on your work anniversary’ is incredibly time consuming,” says Paul Teshima, Nudge’s CEO. “Nudge makes it fast and simple to nurture those important relationships.”
To the people behind Nudge, it boils down to the role trust plays in selling. “Most organizations have it backwards,” says Steve Woods, Nudge’s CTO. “They continually invest in marketing collateral and sales training when what they really need is earlier, higher and more active relationships to build the trust they need. Trust trumps content, every time.”
About Nudge
Nudge was founded in January 2014 with a vision
to bring the business world closer together, one Nudge at a time. Nudge
is a social selling application for mobile, tablet, and desktop that
integrates with your contacts, matches content to their interests, and
prioritizes when to Nudge them based on your relationship history.
For more information or to arrange an interview, please visit www.neednudge.com.
