MINNEAPOLIS--(BUSINESS WIRE)--W2O Group, a network of complementary integrated marketing and communications firms, announced today its continued expansion in the Midwest region with significant growth in both Minneapolis and Chicago.
WCG Minneapolis, which has doubled in size in less than a year, welcomed Mac Smith, formerly manager of social measurement at Target, as the newest director in analytics. Additionally, Scott Shadiow, group director in the healthcare practice at WCG, will transition from WCG San Francisco to the Twin Cities to help grow WCG’s healthcare practice in the Midwest.
“Our rapid growth is a result of the next-gen practices our team delivers to our clients,” said David Witt, leader of WCG’s consumer practice and its Midwest Region. “This momentum will serve us well as we enter into 2015 and continue to expand our consumer, technology and healthcare practices.”
W2O Group also announced the opening of a new office in downtown Chicago with Jessica Carlson, group director at Twist Mktg, serving as head of that office. Carlson has more than 10 years of experience in the Windy City. She will help strengthen W2O’s healthcare practice and bring W2O’s unique skill set to technology companies and global consumer brands in the Chicago area.
“As our industry and agency have continued to evolve, so has our Chicago office,” said Carlson. "With the opening of this new space, we have the ability to bring our unique approach of combining the best strategic communications counsel with best-in-practice analytics, creative and digital capabilities to serve a broader range of clients in Chicago and beyond.”
In addition to established offices and client engagements in Minneapolis and Chicago, W2O is also strengthening its presence in other key markets in the Midwest. In Milwaukee and Cincinnati, W2O is already working with global brands to help them transform their social, digital, creative and communications goals.
“Our work with clients in healthcare, technology and consumer business continues to grow across the country as evidenced by our recent office openings in San Diego and Silicon Valley,” said Jim Weiss, chairman and CEO of W2O. “Further strengthening our Minneapolis office and the opening of our new Chicago office will allow us to more readily deliver our next practices capabilities, particularly in this key Midwest region.”
For more insight into W2O Group and the team’s vision, read the blog post here.
About W2O Group
Founded and led by Chairman and CEO Jim Weiss, W2O Group is an independent network of complementary marketing, communications, research and development firms focused on integrated business solutions to drive change and growth through "pragmatic disruption" for the world's leading brands and organizations. W2O Group serves clients through a network of firms – WCG, Twist Mktg, BrewLife and W2O Ventures – through offices in Austin, Boston, Chicago, London, Los Angeles, Minneapolis, New York, San Francisco, San Diego and Silicon Valley. The firm is ranked on the Inc. 5000 fastest growing companies list and was named the 2014 Digital Agency of the Year by the Holmes Report. For more information about W2O, please visit http://w2ogroup.com.
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