SAN FRANCISCO--(BUSINESS WIRE)--Boombotix, a leader in portable audio, partnered with Robert “RZA” Diggs from the Wu-Tang Clan to release the newest Boombot REX, featuring six songs and two instrumental tracks from the currently unreleased Wu-Tang Clan album, “A Better Tomorrow.” The collaboration began when RZA approached Boombotix with the idea of embedding music into a Boombot REX. The Boombot REX – 20th Anniversary Wu-Tang Edition will be released to the public in advance of the general release for “A Better Tomorrow.”
Boombot REXs feature advanced audio engineering and are tuned to meet the highest standard of audio quality. The 2014 Boombot REX, which will feature pre-released songs from the album, has a 50 percent increase in battery life compared to previous models. With full Bluetooth integration, Boombot REXs give users control of their smartphone device without ever removing it from their pocket.
An experiment in music exclusivity, the Boombot REX — 20th Anniversary Wu-Tang Edition is designed to spark conversation regarding the economics of music in a climate of Internet piracy and streaming services. Instead lining up outside stores for new releases, music fans access music from the cloud or download it illegally. According to RZA, this process degrades the artistic value of music and the immense amount of time devoted to creating it.
"To me, there's something transcendent about being able to physically hold music," said RZA. "Back in the day, holding a vinyl helped you appreciate just how much time and sweat an artist put into creating a single track, let alone an entire album. Over the last decade, we've lost that sensation. With this project, I hope to strengthen the bond between fan and artist. Boombotix puts the artist back in your hands so you can stay connected to your music."
To drive his point home, RZA is making the release of the full album after the release of the limited edition Boombot. Fans who want to be the first to listen to Wu-Tang’s latest music will have to purchase the ultraportable speaker. Additionally, the track “Big Horn B” is an exclusive to the Boombot REX. With only 3,000 units in circulation, this will be one of the rarest Wu-Tang tracks ever.
Wu-Tang Clan is no stranger to experimenting with music to make it more exclusive. Their album, “Once Upon a Time in Shaolin” is currently housed in a silver and nickel box deep within a vault in Marrakech, Morocco. Only one album exists, and the public has only ever heard 51 seconds of the album.
“Boombotix is excited to offer consumers the chance to experience their music in such a creative way,” said CEO Sean Sullivan. “Being part of the conversation to change how albums are presented is a great opportunity.”
The Boombot REX — 20th Anniversary Wu-Tang Edition is the first installment in the “Chambers Collection.” The Chambers Collection will be a new line from Boombotix that features embedded music within their ultra-portable speakers. Boombotix and RZA plan to add to the Chambers Collection in 2015.
The first 1,000 Boombot REX – Wu-Tang Clan 20th Anniversary Edition are now available for pre-sale on http://wutang.boombotix.com. Zumiez.com will begin pre-selling the rest of the speakers on October 20th, 2014 and they will begin selling in-stores November 15th, 2014. Online pre-orders will ship November 14th, 2014.
About Boombotix
Boombotix was founded to make the best ultra-portable speaker experience. The company’s weatherproof speakers feature premium acoustics, wireless connectivity, rechargeable batteries, and ruggedized shells built to last. Boombotix’s speakers interface with smartphones, tablets, laptops and most mobile devices. These ultra-portable speakers are the new evolution of mobile audio: Boombots.