MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--HarperCollins Publisher, one of the world’s largest consumer book publishers, has selected AgilOne’s cloud-based predictive marketing platform in order to build stronger relationships with its customers.
AgilOne collects and analyzes customer data to provide insight and predictive analytics. HarperCollins will use the information gained through the platform to make real-time marketing decisions.
Angela Tribelli, CMO at HarperCollins US says, “In order to be a 21st Century publisher, we need to be able to recommend the right book to the right reader at the right time. Data-driven consumer marketing – powered by AgilOne’s elegant predictive analytics engine – will help us best serve our authors, readers and bookselling partners.”
Nick Perrett, Group Director of Strategy and Digital at HarperCollins UK says, “AgilOne will allow us to create more personalized, relevant experiences for our readers across the huge variety of titles that we publish. It is a vital addition to our technology stack as we become increasingly focused on helping readers find the right books for them.”
AgilOne’s platform will collect data from multiple sources in the UK and US, including online shopping channels and a range of marketing activities. It will use this data to gain a single view of individual customers, as well as trend and prediction analysis across different regions, allowing the publisher to make marketing decisions based on real-time data.
Omer Artun, CEO at AgilOne, says, “HarperCollins recognizes that we are in the middle of a digital revolution, which has given companies the opportunity to use data and predictive marketing tools to build stronger relationships with their customers. We are delighted they have chosen our platform for this, both in the US and UK.”
AgilOne helps marketers connect with the individual in every customer, prescribing exactly the right marketing offer, making each relationship more profitable and simplifying the science of marketing. Based on a data-scientist approach, AgilOne makes big customer data clean and smart before recommending what immediate actions to take to increase revenue.
To find out more information about the AgilOne platform or book a demonstration, please contact sales@agilone.com.
About AgilOne
AgilOne is a cloud-based predictive marketing platform. It is used by brands including Shazam, Sports Authority, Moosejaw and shopPBS.org. AgilOne helps marketers connect with the individual in every customer. AgilOne prescribes exactly the right marketing offer, makes each relationship more profitable, and simplifies the science of marketing. Based on a data science approach, AgilOne makes big customer data clean and smart. Then, AgilOne recommends which immediate actions will increase revenue. AgilOne is based in Mountain View, CA and is venture-funded by Sequoia Capital and Mayfield Fund. The company has been featured in well-respected publications and news programs including CNN, NPR’s Marketplace, and Internet Retailer magazine. For more information, please visit www.agilone.com.
