DALLAS--(BUSINESS WIRE)--ad:tech New York 2014, the largest digital marketing event of the year to be held November 5-6 at the Javits Center, today announced the finalists for this year’s Startup Spotlight Series, a competition that acknowledges and rewards the most disruptive and innovative young companies in today’s digital marketing world.
Leading brands Heineken USA, Live Nation, Alex and Ani, and Nestlé Pure Life will serve as the Startup Spotlight judges this year with the startups competing to land a more formal meeting with the brands. As part of the preliminary round, each brand selected four startups to pitch them live at ad:tech New York in ad:tech NEXT, a designated area on the show floor featuring experiential, interactive and cutting-edge technologies.
With past Startup Spotlight winners including the likes of Markerly, Jana and Ditto, ad:tech New York received hundreds of applicants but, ultimately, the following 15 were selected as finalists to pitch their product or service to the brand judges:
Heineken USA
Instinctive – a fully-native advertising and content syndication platform
Clypd – an advertising technology platform built exclusively for the television industry
Fluvip – connects brands and agencies with influencers and celebrities in social media to reach further, engage deeply, and drive leads and sales
EngageSimply – a “pull” marketing platform that offers marketers the tools to tell compelling, multimedia stories, and offers consumers the chance to engage with marketing messages on their own terms
Live Nation
Znaptag – transforms static images on websites into interactive properties
Hoverr – allows brand marketers to visually story tell to their end users using the photos and images available online
BuyNow – technology that brings a universal way to access ecommerce for all multimedia channels, creating an ultimate consumer experience that simply makes life easier and convenient for a border-free transaction
Monify – a simple and effective monetization solution that bridges the gap between brands and developers
Alex and Ani
Klick Push – the first platform to use music to help marketers increase the effectiveness of online consumer loyalty
Reelio – analyzes millions of YouTube videos and channels, transforming reams of data into actionable information for brands to better engage their desired audiences in online video
Fresh Beacons – using the latest Bluetooth Low Energy technology to detect the presence of nearby beacon compatible devices, FreshBeacons allows retailers, venues, content providers and developers to send personalized high-value and relevant content to their users, enhancing mobile engagement
Zoomph – an influencer engagement platform that gives brands full control to track conversations, rank influencers, and power multi-tiered campaigns
Nestlé Pure Life
Earshot – filters social media posts coming from locations of interest and converts them into real-time intelligence and relevant engagement opportunities
Grapevine – a turnkey platform that identifies advocates who create product integrated visual content for your brand reaching millions of targeted viewers on YouTube and Instagram
Idea Evolver – specializes in content marketing strategy and search experience optimization technology.
Znaptag – transforms static images on websites into interactive properties
“Year after year, we are astounded by the exceptional brands and startups involved in our Startup Spotlight series,” said Aquia Francisco, content manager for ad:tech. “The competition was so intense this year that one of our startups, Znaptag, was chosen by two brands. We’re set for a very exciting competition in November.”
All 15 finalists will receive free exhibit space at the show as well as free coaching from Evol8tion, a company that specializes in connecting startups with brands. One winner from each category will win the ad:tech Innovation Award and the opportunity to take their pitch in-house to the brand's marketing team.
More Information:
- For more information about the Startup Spotlight Series, please visit: http://ad-tech.com/ny/startupspotlightseries
- For more information about ad:tech NEXT, visit: http://ad-tech.com/ny/adtechnextfeatures
- For more information and details on this year’s keynote sessions, please visit: http://ad-tech.com/ny/keynotes
- For more information on ad:tech, visit: http://ad-tech.com/ny
- To register for ad:tech New York 2014, visit: https://registration.experientevent.com/ShowADT142/Default.aspx
- For more information on the expo floor features, visit: http://ad-tech.com/ny/expo
- Follow @adtech on Twitter and join the conversation using #adtechNY
About ad:tech:
ad:tech is an interactive advertising and technology conference and exhibition - a marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing to industry trends and initiatives. Ten annual events around the world focus on top-notch education through keynote speakers, topic-driven panels and workshops as well as showcase the latest products and services to help implement new knowledge and ideas. Attendees leave ad:tech with the tools and techniques they need to compete in an ever-changing world. For more information, visit www.ad-tech.com.
ad:tech is owned by dmg events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg events, visit www.dmgevents.com.
