MISSISSAUGA, Ontario--(BUSINESS WIRE)--In order to diversify themselves in a highly competitive market, today’s grocers must offer value-added services that enhance their customers’ in-store experience. And as the grocery industry faces increasing pressure from growing online shopping and delivery options, the customer experience must be a top priority.
Cummins Allison, the leading innovator and provider of coin, currency and cheque handling solutions, explains how self-service coin redemption can enhance the in-store shopping experience, while generating additional revenue.
Boosting Customer Service
Approximately 70 percent of Canadian households report that one or more people living in that home saves loose change, and grocers can tap into this regular part of their customers’ saving habits by offering the convenience of a self-service coin counters in their store.1 Coin redemption keeps cash in stores, and customers appreciate the convenience of redeeming coin and shopping in one trip.
Dennis Maxwell, director of advertising and branding, Reasor’s grocers, explains that, although most anyone can sell groceries, not everyone delivers this extra service. “It’s all about customer service,” he says. “The primary reason our customers shop with us is our exemplary service and the quality of our fresh departments.”
In keeping with its efforts to provide customers with unmatched service, Reasor’s installed a self-service coin counter in each of their locations. The machines are well liked by customers for their convenience and counting speed and appreciated by management for their quiet operation and trouble-free performance.
Turn Coin Redemption into Profitability
Self-service coin machines can be a revenue generator for grocers. By selecting a self-service coin machine that allows them to control the coin redemption fee, grocers can gain a valuable source of additional revenue – and customers feel that fees are justified by the convenience and features offered.
“No one tries harder for customers,” is the top priority for Tesco grocery stores, and it’s one of the reasons that Tesco installed self-service coin counters as an “extra service” for customers in its larger stores many years ago. Tesco soon found that the coin machines were not only popular among customers, but also produced valuable revenue for the stores – because of this, it has recently added coin machines to its nearly 200 Tesco Metro outlets.
Self-service coin machines also put disposable income in customers’ hands immediately. Cash-in-hand is the top motivator for customers to convert loose change into spendable dollars. And, in a recent study, 36 percent of participants surveyed spent the cash they received from coin machines on general living expenses such as groceries; making in-store self-service coin machines an excellent way to increase sales revenue.1
To learn more about how your store can boost customer service and profitability with self-service coin solutions, visit the Cummins Allison booth, #923, at the Grocery Innovations Show, September 29-30 in Toronto, ON.
1 Evaluating the Canadian Market Opportunities for Self-Service Coin Counting Machines: Branmark Strategy Group
About Cummins Allison
Cummins Allison is the leading innovator and provider of cheque, currency and coin handling solutions. Our world-class sales and service network includes hundreds of local representatives in more than 50 offices in North America, 6 wholly-owned subsidiaries and is represented in more than 70 countries around the world. For more information about our award-winning solutions, visit www.cumminsallison.ca.