AUSTIN, Texas--(BUSINESS WIRE)--Mood Media (TSX: MM / LSE AIM: MM) has begun to integrate its Presence capabilities into client locations across the country, enabling them to leverage Mood’s location-based signal technology for mobile marketing apps and initiatives. When activated, the Presence technology allows mobile apps to identify when a customer is in-store so that Mood clients can deliver exclusive or customized offers, promotions and content that helps brands build consumer loyalty and drive sales.
“With consumers devoting more attention to their mobile devices, and over 159 million smartphone users in the U.S., it’s critical for retailers to adapt to these behaviors and extend their interactions with customers to these channels,” said Ken Eissing, President of Mood Media, North America. “To support this massive evolution, Mood is driving a deliberate shift from passive interaction to active and engaging in-store experiences. Mood’s Presence signal is foundational for transforming the way consumers interact with their mobile devices in-store, and it is the basis for a variety of our innovations in development.”
Since unveiling the Presence capability in April 2013, Mood has enabled the signal in more than 75,000 Mood client locations across the U.S. in the retail, hospitality, restaurant and financial service industries. It anticipates that 300,000 locations will be enabled by the end of Q2 2015.
Presence is an inaudible digital signal broadcast through Mood’s global content delivery network of media players. With the Presence signal activated, clients can communicate with consumers while they are in their location and deliver relevant, engaging content to enhance the in-store experience. Clients can create proprietary mobile apps or partner with existing mobile platform developers to create unique and branded apps that seamlessly integrate into the Mood Presence signal.
To learn more about Presence technology, please visit our landing page HERE.
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM) is one of the world’s largest designers of in-store consumer experiences, including audio, visual, interactive, scent, voice and advertising solutions. Mood Media’s solutions reach over 150 million consumers each day through more than half a million subscriber locations in over 40 countries throughout North America, Europe, Asia and Australia.
Mood Media Corporation’s client base includes more than 850 U.S. and international brands in diverse market sectors that include: retail, from fashion to financial services; hospitality, from hotels to health spas; and food retail, including restaurants, bars, quick-serve and fast casual dining. Our marketing platforms include 77% of the top 100 retailers in the United States and the top 50 quick-serve and fast-casual restaurant companies.
For further information about Mood Media, please visit www.moodmedia.com. Follow us on Twitter at https://twitter.com/moodmedia and connect with us on Facebook at http://www.facebook.com/moodmedia.
