Research and Markets: Understanding Consumer Trends and Drivers of Behavior in the US Prepared Meals Market 2014-2018

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/rln3s9/consumer_trends) has announced the addition of Canadean Ltd's new report "Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the US Prepared Meals Market" to their offering.

Understanding Consumer Trends and Drivers of Behavior in the US Prepared Meals Market provides an overview of the market analyzing market data demographic consumption patterns within the category and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states and offers strategic recommendations to capitalize on evolving consumer landscapes.

Report Scope

• Consumers aged 55 and over are a key consumer group for Prepared Meals in the US
• The US Prepared Meals market is the largest by both volume and value
• The desire for convenient products at affordable prices drives Prepared Meals' consumption in the US
• The search for Prepared Meals offering better value for money will result in decreasing brand loyalty

Get access to:

• Key consumer demographic groups driving consumption within the US market. The figures showcase the number of times consumers of specific ages and gender consume Prepared Meals as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
• Market value and volumes over 2008-2018 for the US and nine other countries to give a global context
• The degree of influence that the 20 key consumer trends identified by Canadean have on Prepared Meals consumption volumes with granular analysis on the extent that degree of influences varies between gender and age group
• Insight into the implications behind the data and analysis of how the needs of will evolve in the short-to-medium term future
• Examples of international and US-specific product innovation targeting key consumer needs.

Key Topics Covered:

1. Definitions
2. Market context
3. Demographic cohort consumption patterns
4. Consumer trend analysis
5. Innovation examples
6. Recommended actions
7. Appendix

For more information visit http://www.researchandmarkets.com/research/rln3s9/consumer_trends

Source: Canadean Ltd