LOS ANGELES--(BUSINESS WIRE)--Tasty Brand, known for organic and non-GMO fruit snacks and cookies “for kids ages 2-102,” today announced the launch of a new line of cookies – the first and only Sandwich Crème Cookies both certified USDA organic and verified non-GMO by the Non-GMO Project. The line debuts in time for back-to-school with five inventive, playful flavors inspired by old-fashioned dessert treats that recall the quintessential all-American childhood experience: Vanilla Cupcake, Chocolate Layer Cake, Strawberry Shortcake, Banana Split and Peanut Butter Cup. Four flavors are vegan (the exception is Strawberry Shortcake).
“Our new Sandwich Crème Cookies are both classic and modern at the same time. The nostalgic flavors take you back to a cherished time. The organic attributes and absence of artificial ingredients are what today’s consumers want for their families, and it’s what Tasty Brand stands for,” said Co-founder and CEO, Liane Weintraub.
Tasty Brand Co-Founders Weintraub and Shannan Swanson spent over a year developing the flavors in close collaboration with Dwight Richmond, Whole Foods Market’s global grocery purchasing coordinator.
“Sandwich crème cookies are an American classic, but they haven’t always been the cleanest in terms of ingredients,” said Richmond. “We’re excited to offer five new fresh-from-the-bake-shop flavors without all of the artificial additives, that our shoppers can enjoy and feel good about sharing with the whole family.”
The line is available exclusively at Whole Foods Market through April 2015.
Throughout August, Tasty Brand will partner with Organic Valley on “milk-and-cookies” demos at Whole Foods locations across the country.
For information and all media inquiries, contact Liane Weintraub at Liane@tastybrand.com or 818-225-9000.
About Tasty Brand:
Tasty Brand, Inc. was founded in 2008 by Weintraub and Swanson, two self-proclaimed “moms on a mission,” to create organic and non-GMO answers to everyone’s favorite snacks. They began with fruit snacks, and today, Tasty Brand’s gummies are a lunchbox staple. The duo then launched agave-sweetened cookies for a low-sugar option. The new sandwich crème cookies further Tasty Brand’s mission to offer consumers all the fun and flavor of their favorite treats and sweets with none of the junk.
Tasty Brand is certified by the Women’s Business Enterprise Council (WBENC).
For more information visit Tasty Brand.com.
