GLENDALE, Calif.--(BUSINESS WIRE)--Disney Consumer Products (DCP) and Kohl’s today announced they’re bringing the newest iteration of the tween lifestyle brand “D-Signed” exclusively to Kohl’s. Offering a “mix & match” assortment of apparel that gives girls the opportunity to create their own styles, the “D-Signed” brand continues to be inspired by the fun fashions featured on Disney Channel shows. The hit tween brand will launch with the popular “Girl Meets World” collection and is available at Kohl’s stores nationwide and online at kohls.com this summer.
Debuting recently on the Disney Channel, the highly-anticipated premiere of the comedy series “Girl Meets World” (9:45 p.m.) delivered 5.2 million Total Viewers and ranked as the #1 series launch of 2014 among major youth demographics: Kids 2-11, Kids 6-11 and Tweens 9-14.
“Disney Channel sets the pace with what tweens are watching and wanting to wear,” said Josh Silverman, executive vice president of global licensing at Disney Consumer Products. “Through creative collaborations with Disney Channel and Kohl’s, our ‘D-Signed’ brand continues to give girls the ability to express their individual style that’s trend right and mom approved.”
“D-Signed” is a true fashion brand and leverages the latest trends in the market. The first two “D-Signed” collections at Kohl’s will debut this summer, featuring free-spirited silhouettes mixed with a touch of rocker chic that draw inspiration from “Girl Meets World” characters Riley and Maya. Items such as leggings, fashion tops, sweatshirts and dresses round out the collection with prices starting at $28.
“Only ‘D-Signed’ offers tween girls the opportunity to wear the looks inspired by their favorite stars on the Disney Channel,” said Amy Kocourek, Kohl’s executive vice president of juniors and kids. “We couldn’t be more excited about working with Disney as it allows us to leverage the power of their exciting, ever-changing lineup of television shows to bring new, amazing and unexpected product to our tween shoppers.”
New collections inspired by other popular Disney Channel shows will flow seasonally over the course of the next year. Items will be tagged and labeled with ‘D-Signed’ branding and character images. For more information, visit www.kohls.com/dsigned.
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that delivers innovative and engaging product experiences across thousands of categories from toys and apparel to books and fine art. As the world’s largest licensor, DCP inspires the imaginations of people around the world by bringing the magic of Disney into consumers’ homes with products they can enjoy year-round. DCP is comprised of three business units: Licensing, Publishing and Disney Store. The Licensing business is aligned around five strategic brand priorities: Disney Media, Classics & Entertainment, Disney & Pixar Animation Studios, Disney Princess & Disney Fairies, Lucasfilm and Marvel. Disney Publishing Worldwide (DPW) is the world’s largest publisher of children’s books, magazines, and digital products and also includes an English language learning business, consisting of over 40 Disney English learning centers across China and a supplemental learning book program. DPW’s growing library of digital products includes best-selling eBook titles and original apps that leverage Disney content in innovative ways. The Disney Store retail chain operates across North America, Europe and Japan with more than 350 stores worldwide and is known for providing consumers with high-quality, unique products. Disney’s official shopping portals online are www.DisneyStore.com and www.DisneyStore.co.uk. For more information, please visit Disney Consumer Products www.DisneyConsumerProducts.com or follow us at www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving, www.Twitter.com/DisneyLiving, www.Pinterest.com/DisneyLiving and www.Instagram.com/DisneyLiving.
About Kohl’s
Kohl’s (NYSE: KSS) is a leading specialty department store with 1,160 stores in 49 states. With a commitment to inspiring and empowering families to lead fulfilled lives, the company offers amazing national and exclusive brands, incredible savings and inspiring shopping experiences in-store, online at Kohls.com and via mobile devices. Committed to our communities, Kohl’s has raised more than $257 million for children’s initiatives nationwide through its Kohl’s Cares® cause merchandise program, which operates under Kohl’s Cares, LLC, a wholly-owned subsidiary of Kohl’s Department Stores, Inc. For additional information about Kohl’s philanthropic and environmental initiatives, visit www.Kohls.com/Cares. For a list of store locations and information, or for the added convenience of shopping online, visit www.Kohls.com.
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