BOULDER, Colo.--(BUSINESS WIRE)--IMM, an independent, full-service digital agency, has tapped Melissa A. Clark as SVP Media. She will lead a team of 15 to oversee IMM’s media practice across a variety of clients.
Clark joins IMM with over 14 years of strategic media and communications planning experience. Most recently, she served as Group Media Director for The Integer Group, where she drove media planning for clients such as BancVue, Frusion Smoothie and 7-Eleven. Over the course of her career, she has developed an expertise across traditional, digital, multicultural and national retail media. Additionally, she has created cross-channel media programs on behalf of brands including Match.com, Harrah’s Casino Entertainment and Nationwide Insurance.
“Melissa is a media innovator with a proven track record of delivering ROI for brands across the media landscape,” said Adam Edelman, founder and CEO of IMM. “Her extensive experience across retail and shopper marketing, as well as her fluency in creating cross-channel initiatives, will strengthen our media practice.”
Prior to The Integer Group, Clark was Group Media Director for TracyLocke Advertising, where she led the T-Mobile Local-Go-To-Market and Family Mobile Media Team. She has also held positions at Bombay Company and Temerlin McClain.
About IMM
IMM is an independent, full-service digital solutions agency that helps marketers maximize overall ROI. Our mantra of “Right Ideas. Real Results. All In” means we are invested in our client’s business, sharing the risk in order to create tangible results for our brands. Founded in 2007, IMM has offices in Boulder, CO.
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