AUSTIN, Texas--(BUSINESS WIRE)--GelPro®, the world’s leader in comfort flooring solutions, today introduced the GelPro Elite floor mat, featuring an award-winning, patented gel, new shape, no curl edges and a thicker structure to provide maximum comfort and support. At-home chefs often get wrapped up in the needs of their guests – be it their family around the dinner table on a school night or company over for a special occasion. The new GelPro Elite mat helps ensure those entertaining needs don’t supplant consideration of their own care and comfort.
While some are more vocal than others about the tiring effects of cooking and entertaining, a number of women acknowledge that the pain or discomfort from cooking drains them of their energy. According to an April 2014 survey conducted online by Harris Poll on behalf of GelPro among over 2,100 U.S. adults ages 18+, 43 percent of women who cook regularly at home have tried something to alleviate pain and physical discomfort while cooking, but only 11 percent have stood on a mat while cooking in an attempt to alleviate that pain and discomfort.
“We’re excited about all the technology we’ve incorporated into this product, but it’s always about delivering the best experience for our users. Conversations around cooking and the kitchen so often revolve around ways to make meals healthier and quicker and how to entertain for guests, but there’s a gap in conversation about taking care of those same at-home chefs and keeping them comfortable,” said Robb McMahan, Founder and CEO of GelPro.
This unique mat provides greater physical comfort to allow users to enjoy family moments and memories instead of feeling pained and fatigued following hours on their feet on hard floors. GelPro Elite’s premium overall look and structure also makes it an attractive accessory that works well with any kitchen’s decor.
Featuring a revolutionary Dual Comfort Core System of patented gel and energy-return foam, the all-new Elite Comfort Mat transforms hard flooring into a shock-absorbing surface that protects feet, legs and back from discomfort and fatigue. This breakthrough comfort technology cradles the foot so weight is properly distributed and standing energy is restored. The Elite Comfort Mat not only feels amazing with a perfect blend of soft, soothing gel and springy foam, but it also features an elegant design with contoured edges completely unique to the marketplace. No-curl beveled edges, a non-slip bottom surface plus a stain-resistant and easy-to-clean designer top fabric make the Elite the superior choice in comfort floor mats.
The GelPro Elite is available starting today on www.GelPro.com for $119.95. GelPro Elite is also rolling out at Bed, Bath & Beyond locations nationwide throughout the summer. GelPro Elite is launching with one designer pattern (Linen) in five stylish colors – Cardinal, Granite Grey, Khaki, Truffle and Sandalwood – measuring 20 inches by 36 inches. More patterns, colors and sizes will be coming soon. For a complete list of retailers, visit www.GelPro.com.
To celebrate the launch of its new Elite line, GelPro is simultaneously launching “GelPro Elite Week of Daily Deals,” a Facebook promotion to reward loyal fans. Every day from June 17 to June 23, GelPro’s Facebook fans have a chance to claim special promotional codes redeemable on the GelPro website for a percentage off a brand new GelPro Elite mat. Twenty fans will have an opportunity to win a new GelPro Elite mat for free.
About Let’s Gel, Inc.
Let’s Gel, Inc. (LGI) is a privately held company based in Austin, TX and is the leading global provider of branded anti-fatigue floor mats for residential and commercial use. The company markets its products under the well-known flooring brands GelPro and NewLife. LGI’s mission is to offer innovative products that improve the lives of the people who stand on them. Robb McMahan, an engineer by trade, who created the only patented anti-fatigue mat with a gel core, founded LGI in 2004. In 2012, LGI expanded with the addition of NewLife branded mats for residential use. In 2013, NewLife Eco-Pro Mats were introduced into commercial markets. Now in 2014, GelPro Elite Mats are launching for residential use. GelPro and NewLife mats are proudly made in the USA. To learn more about LGI and its brands, visit our website at www.gelpro.com, like our Facebook page or follow us on Twitter. Stand in Comfort!
Survey Method
This survey was conducted online within the United States by Harris Poll on behalf of GelPro from April 24-28, 2014 among 2,130 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact Katy Ehrlich (katy.ehrlich@cohnwolfe.com).
