MINNEAPOLIS--(BUSINESS WIRE)--Today, Caribou Coffee introduced a new iced beverage to kick-start summer: Creamy Cold Press. This new, limited-time beverage combines Caribou’s premium cold press coffee, a rich and sweet cream and a variety of indulgent flavors before pouring over ice to help consumers cool down while they caffeinate.
“During the warm summer months, our customers are looking to maximize time spent outdoors with friends and family, and iced coffee drinks are a delicious part of that experience,” said Eric Hughes, senior director of product development at Caribou Coffee. “Caribou guests rave about our cold press coffee and we wanted to provide another option, adding a hint of sweet cream and flavor, which lead to the velvety rich Creamy Cold Press.”
Creamy Cold Press drinks are available at Caribou locations in three flavors: vanilla, salted caramel and chocolate almond. The chocolate almond variety can be handcrafted with Caribou’s real dark, milk or white chocolate. “The vanilla flavor adds a refreshing twist to the iced coffee drink, while the salted caramel and chocolate almond varieties are a more indulgent treat,” says Hughes.
Caribou Coffee will sample Creamy Cold Press and other cold drinks from a mobile sampling cart while handing out great giveaways in our communities this summer. Guests will also find Caribou sampling on their fun Barista Barge that will be floating on Lake Minnetonka, Prior Lake, St. Croix River and other bodies of water. Fans who share their summer photos, videos and tweets with the hashtag #StayAwakeForIt will have a chance at free tickets, cool Caribou gear, bonus Perks, or possibly see their photo on a giant billboard.
In addition to the Creamy Cold Press, Caribou rolled out a number of new food items earlier this year. Caribou introduced new signature bakery items in February such as the popular mini donut muffins and three new toasted lunch sandwiches in March, including ham and Gruyere on a warm pretzel roll. Later this summer, guests in select markets can enjoy fresh, ready-to-eat foods such as snack trays, salads and fruit.
For more information about Caribou Coffee, please visit www.CaribouCoffee.com. To sign up for Caribou Coffee’s loyalty program, Caribou Perks, visit www.CaribouPerks.com.
About Caribou Coffee
Founded in 1992, Caribou Coffee Company is one of the leading branded coffee companies in the United States, with a compelling multi-channel approach to their customers. Based on the number of coffeehouses, Caribou Coffee is the second largest company-operated premium coffeehouse in the United States. The Company’s coffeehouses aspire to be the community place loved by guests who are provided with an extraordinary experience that makes their day better. Caribou Coffee provides the highest quality handcrafted beverages, foods and coffee lifestyle items with a unique blend of expertise, fun and authentic human connection in a comfortable and welcoming coffeehouse environment. In addition, Caribou Coffee’s unique coffees are available within grocery stores, mass merchandisers, club stores, office coffee and foodservice providers, hotels, entertainment venues and e-commerce channels. Caribou Coffee is a proud recipient of the Rainforest Alliance Corporate Green Globe Award and is committed to operating practices that promote sustainability and environmental protection. For more information, visit the Caribou Coffee website at www.cariboucoffee.com.
