RESEARCH TRIANGLE PARK, N.C.--(BUSINESS WIRE)--Toshiba Global Commerce Solutions, a global market share leader in point of sale technology, is reinforcing its commitment to deliver industry-leading technology and solutions for omni-channel customer engagement with the TCxGravity LINK architecture, reinforcing Toshiba’s strategy of offering both new and existing customers flexible, innovative pathways to deliver a seamless and brand focused omni-channel retail experience to customers, regardless of the platform.
Rather than focusing on deploying technology, Toshiba TCxGravity LINK is about extending the capability of pivotal Toshiba products through integration with other Toshiba and third party solutions, thereby helping customers optimize their businesses, deliver differentiating consumer experiences, and optimize revenue and total cost of ownership, all on the customer’s terms. This new way of thinking reflects the rapidly evolving retail market that positions Toshiba customers to be ready for what’s next, with multiple paths to value and innovation. TCxGravity LINK will not only add powerful capabilities to the revolutionary TCxGravity omni-channel platform, but enables customers more investment protection to leverage other Toshiba applications, seamlessly adding capabilities for mobility, omni-channel, loyalty and more – to create the amazing customer experiences that help build lasting relationships. Retailers will be empowered to design their own path, based on their business needs, IT environment, and financial plan.
Building on the company’s legacy and commitment to Together Commerce, this move is the next step forward in re-envisioning the way that retailers interact with customers in a diverse and ever evolving retail environment that spans multiple channels including mobile, online and in-store points of commerce. From specialty retailers to grocery stores and hospitality providers, the need for scalability and consistency has never been greater.
“Today’s news signifies Toshiba’s commitment to delivering innovation to customers on their terms. In building solutions from the ground up, we are able to change the game for both new and existing customers. While everyone talks about omni-channel and mobility, we understand that it’s not the 'what' but the 'how' that truly defines the customer experience. Total cost of ownership and investment protection are too often an afterthought. Toshiba builds solutions with all of our customers in mind – both existing and new. Retailers are investing in solutions that must help them excel in the retail reality of today, while being ready for what’s coming tomorrow,” said Michael Griffiths, Vice President of Commerce Solutions, Toshiba Global Commerce Solutions. “TCxGravity demonstrates Toshiba’s unique ability to invest and innovate with our customers for the long-term.”
TCxGravity LINK enables point of commerce, supporting retail from virtually any location and any device – whether a new solution built from the ground up or an evolutionary strategy that preserves a retailer’s investment in their existing point of sale (POS) solution. This flexibility in deployment allows retailers to optimize their IT investment and focus on business goals, rather than IT.
Toshiba’s comprehensive retail portfolio offers retailers the opportunity to scale appropriately within their business logic and format as they grow and as business challenges change. From the 4690 Operating System to the new TCxWave product family, Toshiba supports the evolution of the retail space, providing retailers with the expertise, tools and support that they need to quickly adapt in a rapidly evolving marketplace.
Toshiba plans to make TCxGravity LINK capabilities available to customers through services offerings. Interested customers should contact their Toshiba sales representative to learn more. For more details on Toshiba’s retail solutions and services, visit www.toshibacommerce.com.
About Toshiba Global Commerce Solutions
Toshiba Global Commerce Solutions is retail’s first choice for integrated in-store solutions and is a global market share leader in retail store technology. With a global team of dedicated business partners, we deliver innovative commerce solutions that transform checkout, provide seamless consumer interactions and optimize retail operations that are changing the retail landscape. To learn more, visit www.toshibacommerce.com or engage on Twitter @toshibagcs.
