PEARL RIVER, N.Y.--(BUSINESS WIRE)--Active International, the largest global independent corporate trade company, announced today the launch of its advertising and marketing campaign, We Made the Trade, in honor of its 30th anniversary. The company was founded by Alan Elkin, Chairman and CEO, and Arthur Wagner, President, in 1984.
“The We Made the Trade campaign underscores our distinction in the marketplace, our proprietary trading model. Our aim is to clearly define how we approach corporate barter, versus those that simply use aggregation and discounting as a means to not disclose prices,” said Jim Porçarelli, Chief Strategy Officer of Active International. “We are concerned that many in the industry confuse this non-disclosure approach, which is not sustainable for either advertisers or media providers, for a true trading model like ours.”
The company engaged advertising agency SMA NYC to develop the campaign, which will initially appear in print, digital and out of home beginning today. The advertisements can be seen at www.activeinternational.com/30thAdCampaign.
“We believe that our success over the past 30 years is a result of our strong executive team, our commitment to serving as a trusted partner to our clients, and the unique approach in which we trade on behalf of our clients and media partners. Looking ahead to the next 30 years, I’m certain these attributes will continue to set us apart,” said Bill Georges, Chief Operating Officer. “Our breadth of offerings, coupled with our ongoing commitment to add new services, ensures that we will continue to lead the corporate trade industry. Our focus remains on providing innovative options for our clients and trading partners to receive value from our partnership.”
To date, Active has delivered $1.5 billion in economic value to its clients, placing more than $1 billion in media annually with operations in 14 countries.
Bob Liodice, President and CEO of the Association of National Advertisers notes, “Active International has been an excellent partner to the ANA for many years, and we congratulate the company on its 30th anniversary. Their commitment to serving their clients with innovative solutions will set the company up for success for the next three decades.”
About Active International
Active International consults with the Fortune 1000 on ways to optimize their enterprise assets, typically excess consumer packaged goods, real estate and capital equipment. As the global leader in corporate trade, Active has successfully helped many of the world’s leading brands recover value, reduce costs and increase market share.
Providing a dynamic financial tool and creative marketing solutions, Active has helped its clients improve their business performance, delivering $1.5 billion in economic benefit since 1984. Placing more than $1 billion in media annually on behalf of its clients, Active International is based in New York and has offices in 14 countries. www.activeinternational.com