CHICAGO--(BUSINESS WIRE)--Information Resources, Inc. (IRI), the global leader in innovative solutions and services for consumer, retail and over-the-counter healthcare companies, announced today that Randy Stone has joined the company as executive, analytics practice leader.
Stone will work closely with President of the Americas and Global Strategy Piyush Chaudhari and President of Analytics & Consulting, Dr. Krishnakumar (KK) S. Davey, to enhance the capabilities of IRI’s marketing productivity area and lead select IRI client engagements.
“Randy brings an exceptionally strong analytics competency and proven track record to IRI, having previously led strategic client relationships and achieving rapid business growth in his previous roles,” says IRI President and Chief Executive Officer Andrew Appel. “He will work closely with all of our industry practice leaders to expand our partnerships in the analytics space, with a particular focus on expanding our marketing productivity discipline.”
Before joining IRI, Stone founded Passion Rock Partners, a consulting firm focused on marketing effectiveness and marketing strategy. Prior to this, Stone held several positions with Marketing Management Analytics (MMA), advancing from vice president to CEO in eight years. He joined MMA as vice president, business development, and held two senior sales and marketing positions before becoming chief executive officer in 2000, a position he held until 2011. Under his leadership, MMA launched several new initiatives that resulted in rapid growth, with annual revenues increasing fivefold on average during his tenure as CEO.
Prior to his 19-year tenure with MMA, Stone was vice president of group sales and marketing manager at The Nielsen Company, where he initiated new relationships and managed strategic clients, such as Kraft General Foods and its parent company, Philip Morris. Earlier in his career, Stone was vice president and account group supervisor at Burke Marketing Services and a senior project director at Trendex, Inc.
“IRI’s advanced analytics practice has expanded significantly in the last few years, and I look forward to adding my expertise and relationships to continuing that trajectory,” says Stone. “CPG manufacturers and retailers have an untapped opportunity to grow revenue and market share by better leveraging analytics solutions. I’m eager to help IRI clients realize this potential.”
Stone holds a bachelor’s degree in political science from Fairfield University in Fairfield, Connecticut. He is a frequent speaker at conferences hosted by leading industry associations such as the American Marketing Association and Advertising Research Federation. His work has been published in prominent publications including AdvertisingAge, AdWeek and the Harvard Business Review.
About IRI
IRI is a leader in delivering powerful market and shopper information, predictive analysis and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-the-counter healthcare industries by pinpointing what matters and illuminating how it can impact their businesses across sales and marketing.
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