WILTON, Conn.--(BUSINESS WIRE)--all® laundry detergent, the trusted laundry partner of consumers for more than 50 years, has extended the all® mighty pacs® and all® OXI families with the introduction of all® mighty pacs® OXI. Formulated with OXI-power stain fighters, the new pacs feature all® OXI’s triple play action to fight tough stains, whiten and brighten. The pre-measured doses of concentrated detergent make laundry simple by treating tough dirt and stains in a convenient, single dose pac.
“Launching all® mighty pacs® OXI is a natural extension for the all® business,” said Marissa Mignone, Associate Brand Manager, all® Laundry. “With OXI being the fastest growing variant and single dose being the fastest growing form, this new product was a must-have introduction to the market, and is delighting consumers.”
all® laundry detergent, the Official Detergent of Little League®, has been a long-time favorite of moms in need of laundry care products that lift tough kid stains. This is exciting news for the fastest growing brand in the category1. all® mighty pacs® OXI and all® OXI liquid offer outstanding cleaning power on stains like grass, grape juice and chocolate ice cream, which is why all® is the best detergent choice for moms with kids. Last year, every uniform at the 2013 Little League World Series® was washed with all® OXI as it is proven to fight tough stains like grass better than the leading value detergent.
all® mighty pacs® OXI is now available at most major retailers. To find a retailer near you, use the product locator on www.all-laundry.com. Visit all® on Facebook at www.facebook.com/alllaundry for more information. In addition to all®, The Sun Products Corporation boasts trusted, well-known laundry and fabric care brands Snuggle® Wisk®, Sun®, Surf® and Sunlight® in their portfolio.
About all® Laundry Detergent
As a recognized leader and reliable laundry partner with consumers for more than 50 years, the all® brand provides an incredible clean at an incredible value for all your family’s needs. The all brand has your detergent needs covered with compact powder, concentrated liquids, and single dose pacs in a choice of sizes and variants, including all free clear, the number one detergent brand recommended by allergists and dermatologists for sensitive skin. With all mighty pacs® for simplicity and added convenience, and all OXI® providing extra strength to tackle the worst dirt and stains the first time - it’s all good!™ all laundry detergent is manufactured by The Sun Products Corporation. For more information, visit www.all-laundry.com or www.facebook.com/allLaundry.
About The Sun Products Corporation
The Sun Products Corporation headquartered in Wilton, Connecticut, is a leading North American provider of laundry detergent, fabric softeners and other household care products. With annual sales of $2 billion, the Company’s portfolio of products are sold under well known brands that include all®, Wisk®, Snuggle®, Sun®, Surf®, and Sunlight®. In addition, Sun Products is the manufacturing partner for many retailer brand laundry and dish products in North America. For more information visit: www.sunproductscorp.com.
1 *Based on P12W $ Share Nielsen data ending 2/22/14.