GARDEN CITY, N.Y.--(BUSINESS WIRE)--With Apple’s introduction of Airdrop and iBeacon, shopping mall owners, retailers and brands have become captivated by Bluetooth 4.0 Low Energy (BLE) and the newest class of location-based mobile advertising opportunities enabled by the technology. As a leading company invested in delivering mobile ubiquity by integrating Bluetooth, Wi-Fi, NFC and QR, Mobiquity Technologies, Inc. (OTCQB: MOBQ), today announced the release of its partner software development kit (SDK) designed to allow retailers and brands to leverage Mobiquity Networks’ (a wholly owned subsidiary) expansive Bluetooth LE Beacon network. Mobiquity Networks already owns and operates the nation’s largest location-based, mobile advertising Bluetooth network in shopping malls, which supports Bluetooth LE Beacon technology. The release of the BLE Beacon SDK represents a significant leap forward for the Company’s network, as its inclusion in a mobile app allows partners to instantly gain access to the network’s advanced BLE Beacon proximity capabilities.
The Largest Shopping Mall Based Bluetooth Beacon Network in the Nation
Installation of Mobiquity Networks’ BLE Beacon SDK in a mobile app allows proximity-based engagement with the Company’s entire network, which includes 100 of the premier US shopping malls. The network covers nearly 3,000 unique retailers with over 15,000 storefronts, and represents approximately 120 million monthly shopper visits and roughly $12 billion in purchasing power per month. This activation creates the largest installed Bluetooth LE Beacon network of its kind in the US.
Enabling Mobile Apps to Drive Traffic and Influence Immediate In-Store Purchases
Most in-mall and independent big box retailers and brands have a mobile app; however, they’re not always active or easy to find on a cluttered smartphone. While third party geo-location companies, push notification companies and big data companies are all vital platforms to many mobile apps, accurately providing certain aspects of these services and logically aggregating them in indoor environments has been an enormous challenge. Mobiquity Networks’ BLE Beacon network and SDK are designed specifically for indoor geo-location. The SDK will enhance mobile app effectiveness by waking up dormant or inactive apps and providing hyper-accurate proximity-based event data. This functionality in turn allows apps to provide a whole new class of contextually relevant and correspondingly valuable and personalized user experiences.
"We are thrilled to unlock the potential of our Bluetooth network through the release of our Beacon SDK. We now have the ability to give thousands of brands, retailers and social media platforms access to their fans through highly personalized and relevant engagements on their own mobile apps in very precise and valuable indoor locations," said Michael Trepeta Co-CEO of Mobiquity Technologies. “We are excited to see Apple’s iBeacon, PayPal’s Beacon and other Bluetooth Low Energy Beacon products inside retail store locations, as this will give us the opportunity to further enhance the experience for all mobile apps that integrate our Beacon technology while in the common area, where we presently service up to 120 million shopping visits per month.”
Easy Integration with Bluetooth Beacon for Micro-Location Advertising
By integrating Mobiquity Networks’s BLE Beacon SDK into a mobile app, the retailer or brand can initiate a rich in-app experience, relevant promotion or proximity-based special from the mobile app the instant a shopper walks by one of the network’s Beacons-- from as close as one-foot up to 300 feet away, depending on preference. With the nation’s largest physical hardware network deployed in malls across the country, consisting of Bluetooth, Wi-Fi and real-time access to consumers, Mobiquity Technologies will work with app developers to activate access to its BLE Beacon network to immediately begin providing micro-location-based engagements.
The company will carefully evaluate all mobile apps for relevance to the mall in which consumer engagements will occur in order to maintain the best shopper quality of experience.
About Mobiquity Technologies
Mobiquity is an Ad Tech company focusing on connecting Fans (consumers) and Brands through a single platform utilizing Online, Social and Mobile. Mobiquity Technologies is attempting to revolutionize the Location Based Mobile Advertising Ecosystem by maximizing “Fan Engagement” through a single platform of Bluetooth, Wi-Fi, NFC, QR, Beacon Technology and a universal App.
For more information you can visit:
www.mobiquitytechnologies.com
www.mobiquitynetworks.com
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Certain statements in this press release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performances or achievements express or implied by such forward-looking statements. The forward-looking statements are subject to risks and uncertainties including, without limitation, changes of competition, possible loss of customers, and the company’s ability to attract and retain key personnel.
