NEW YORK--(BUSINESS WIRE)--Rakuten LinkShare today announced double-digit year-over-year (YOY) growth in its performance marketing network for the 2014 Valentine’s Day shopping season.
Specifically, the company reported the following results for the period of January 24 through February 13, 2014 when consumers spent an estimated $17.3B in the United States on Valentine’s Day gifts.
- Overall, same-store sales in the network were up 22 percent YOY.
- Advertisers representing the gift and food industries realized a 25 percent YOY increase in sales.
- Not surprising, the most popular products purchased were, in rank order: flowers, chocolate and jewelry.
- The highest converting day for flowers was February 10 while the highest order volume day was February 11.
- The busiest day for purchases made on personal computers was February 11 while sales on tablets and mobile phones peaked on February 12.
“Since the Valentine’s Day shopping season is relatively short and purchases tend to fall into three main categories, this creates a heightened competition to attract, engage and convert online shoppers,” said Jessica Joines, chief marketing officer, Rakuten Marketing. “By working closely with our advertisers and publishers to provide them with trending data and insight into consumer shopping patterns, they’re able to develop strategic, winning campaigns that result in strong growth for their business and our network.”
About Rakuten LinkShare Corporation
Rakuten LinkShare
Corporation provides online retailers and other businesses with expert
online marketing services and solutions. Rakuten LinkShare’s cost per
action (CPA) affiliate network and lead generation campaigns can acquire
new customers, increase revenue and drive overall results while
achieving target return on ad spend. Rakuten LinkShare clients are
Fortune 500 and other prominent companies doing business online,
including J.C. Penney, 1-800-Flowers.com, American Express, Avon
Products, and The Body Shop. The company was founded in 1996 and is
headquartered in New York City, with offices in San Francisco, Chicago,
Tampa, London, Tokyo, São Paulo, and Sydney. For more information,
please visit www.linkshare.com.
Rakuten LinkShare is part of Rakuten Marketing’s integrated marketing
solutions, which include affiliate marketing, retargeting and display,
search marketing, and product and data feeds.
About Rakuten
Rakuten, Inc. (JASDAQ: 4755), is one of the
world’s leading Internet service companies, providing a variety of
consumer- and business-focused services including e-commerce, e-reading,
travel, banking, securities, credit card, e-money, portal and media,
online marketing, logistics and professional sports. Selected by Forbes
as 7th among the World’s Most Innovative Companies of 2012, Rakuten is
expanding globally and currently has operations throughout Asia, Western
Europe, and the Americas. Founded in 1997, Rakuten is headquartered in
Tokyo, with over 10,000 employees worldwide. For more information, visit http://global.rakuten.com/corp/.
