SUNNYVALE, Calif.--(BUSINESS WIRE)--According to new research from nScreenMedia, 96% of U.S. broadband users have one of the four main types of digital media: photos, music, movies and home videos. 52% have at least some of all four types in digital media.
“Digital cameras have now been in market for 20 years, so it is to be expected that the transition to digital photography is almost complete,” said Colin Dixon, Founder and Chief Analyst of nScreenMedia. “What is really surprising, however, is how fast consumers are moving to adopt a totally digital media lifestyle.”
According to the new free report nScreen nSights – Store My Stuff: Consumer Digital Media Storage, 93% of U.S. broadband users have some digital photos stored. Downloading songs is also very popular, with 76% of consumers storing at least some of their music in digital form. Though digital ownership of movies is still relatively new, 56% of consumers have already begun to adopt the approach.
The research finds that the PC is used by consumers most frequently to store their media. However, newer storage types are being adopted fast. “The cloud has emerged as a very important storage medium,” noted Colin Dixon. “90% of broadband users have heard of cloud storage, and nearly a third of them currently use it. Remarkable performance for such a young industry.”
Plex, Inc. sponsored the research, and the company’s CEO Keith Valory remarked, “We are in the midst of a massive continuing expansion in the storage of digital media. The research shows that this year consumers with downloaded music expect to expand their libraries by nearly 30%, and consumers with digital videos expect to expand their libraries by nearly 17%.”
Despite the number of options available to store media today, consumers still remain vulnerable to the failure of a hard drive or theft of a device. Movies and home videos are frequently only stored in a single place.
nScreenMedia’s research study, Store My Stuff: Consumer Digital Media Storage, surveyed randomly 1,000 U.S. adults with broadband access. The report covers the adoption of digital media and the anticipated storage growth needs. It examines the usage of the PC, external hard drives, cloud storage, social media and network attached storage. It also looks at how the young differ in usage of the various storage options available to them. The report is available for free download at www.nscreenmedia.com/whitepapers. For more information please contact nScreenMedia at info@nscreenmedia.com.
About nScreenMedia
nScreenMedia is dedicated to tracking the media industry as it transitions from single screen to nScreen delivery. The website and newsletters provide commentary on current events, links to deep analysis of market movements, coverage of the important conferences and shows in our business, interviews and podcasts discussing events of our time. The site is a free resource to the industry.
