NEW YORK--(BUSINESS WIRE)--PrecisionDemand, the leader in data-driven TV ad targeting, today announced that Debbie Reichig has joined the company as Chief Revenue Officer. Reichig, a TV marketing expert and innovative media researcher, will lead sales, client services and marketing functions while strategizing new ways to better serve TV advertisers.
Reichig arrives at PrecisionDemand after founding and serving as principal for In-Focus Media Consulting, where she worked with clients such as AMC Networks, the Weather Channel and Microsoft, developing marketing, sales and research strategies across multiple platforms.
“Debbie has always been on the forefront of pushing marketers to pay attention to data and sales information before investing in media,” said Jon Mandel, CEO of PrecisionDemand. “Her thinking about research and ROI has had a tremendous impact on the advertising industry, and we’ll tap into that knowledge as PrecisionDemand uses its unique data capabilities to help marketers plan, buy and execute TV ad campaigns.”
Prior to In-Focus Media, Reichig was SVP of Marketing and Business Development for Clear Channel Outdoor, where she built the company’s first corporate marketing team and led a research effort showcasing out-of-home advertising’s contribution to media mix, visibility and relevancy. Before that, Reichig served as SVP of Market Development for NBCUniversal. At NBCU, she conceived, built and directed the integrated media sales marketing division working across all assets including broadcast, cable, online, mobile, new technologies, syndication, local, movie studios and parks. She also played a major role in the company’s Upfront sales positioning.
“PrecisionDemand has the opportunity to define how marketers use data to buy ad space in traditional media,” Reichig said. “I’ve been practicing data-centered thinking my whole career, and the industry is about to undergo a major change thanks to the influx of data sources. I look forward to helping TV advertisers better understand their audience and the measurable ROI that they can find with targeted buys.”
Reichig was named one of Ad Age’s Women to Watch in 2006 for her innovative marketing initiatives at Court TV, which included guaranteeing certain levels of engagement to advertisers and founding an industry task force, the ROI Council.
Adweek was the first to report the news.
About PrecisionDemand
PrecisionDemand helps TV buyers deliver quantifiable ROI for their marketer clients by combining the scale of television with the precision of online targeting and analytics. PrecisionDemand uses marketers’ own first-party customer data to understand their customers and identify the most cost-effective and highly-targeted media opportunities. Through the combination of this data and PrecisionDemand’s patented technology, marketers can now go beyond traditional measures of reach to deliver against customized and specific metrics of success. Headquartered in Seattle and New York, the PrecisionDemand team includes industry leading experts in media, technology, and data analysis.