PLANO, Texas & APPLETON, Wis.--(BUSINESS WIRE)--Optimal Blue, a cloud-based provider of enterprise level pricing, point-of-sale, compliance and secondary marketing automation services for the mortgage industry, announced today it has acquired LoanSifter, Inc., a leading provider of product eligibility and pricing, point-of-sale and marketing solutions for mortgage lenders.
As a result of the acquisition, LoanSifter’s operations, employees and customer relationships will immediately become a fully integrated part of Optimal Blue. The new company will have more than 1,500 customers, 200 employees and three offices nationwide with headquarters in Plano, Texas. Terms of the acquisition were not disclosed.
Founded in 2004, LoanSifter provides content and technology that is used daily by tens of thousands of mortgage professionals to search loan products and guidelines from more than 185 investors. LoanSifter offers a diverse suite of services to mortgage bankers, credit unions, community banks and brokers, including a managed-content pricing engine, point-of-sale solutions, marketing and automated quoting.
Larry Huff and Ivan Darius, co-CEOs of Optimal Blue said, “Optimal Blue and LoanSifter are leaders in this industry. This is a rare opportunity to combine the strengths of two organizations with exceptional track records and capabilities and focus on the same mission, which is to more effectively provide innovative products and services to our combined customers.”
“LoanSifter's commitment to innovation has helped lenders grow their business and streamline their origination process,” said Bruce Backer, former president of LoanSifter. “That commitment continues with this acquisition. By becoming part of Optimal Blue, our customers and partners will benefit from the combined expertise and creativity of two highly successful, market-focused teams.”
About Optimal Blue
Optimal Blue is a cloud-based provider of managed-content, product eligibility, pricing (PPE), secondary marketing, point-of-sale and compliance technology and services. Based in Plano, Texas, Optimal Blue has developed an enterprise class suite of products and services designed to automate a lender’s complex processes, improving efficiency and profitability while gaining a competitive advantage. For more information, please visit www.optimalblue.com.
