NEW YORK--(BUSINESS WIRE)--In an effort to offer healthy, toxin free alternatives for personal care products, Gr8 Organics, Inc. today announced that it has launched as the first organic product line for active men of all ages. As part of the announcement, the Company is introducing its first product, gr8 hed, designed to prevent irritation and soothe discomfort commonly associated with helmet and hat-related sports such as skiing, golfing and biking.
gr8 hed will launch today through a crowdfunding campaign on RocketHub (www.rockethub.com). The program’s rewards range from name recognition on the company’s website and cases of product, to a family package and private family ski lessons (up to five) with Olympic gold medalist Barbara Ann Cochran, and a four day Cat Powder Skiing Adventure at Powder Mountain in Utah with a two-day clinic from U.S. Ski Team members Jared Goldberg and Ryan Cochran-Siegle, among other rewards. (For a complete list of rewards, please go to http://www.rockethub.com/projects/33258-gr8-hed-by-gr8-organics). Retail stores can order product directly through Ski Sundries (800-544-8132 or orders@skisundries.com) and Sierra Wholesale (888-908-8100 or jimf@sierrasupply.com). Following the crowdfunding effort, gr8 hed will initially be sold at approximately 1,200 ski shops on the West Coast, 500 throughout the East Coast and online at www.gr8organics.com.
“We are very excited to be launching Gr8 Organics, following our surprising discovery of the toxic chemicals found in young men’s personal care products and a void in the market for a healthy alternative,” said Rob Kaimowitz, Founder of Gr8 Organics. “Key to our mission is to begin educating men early on about the importance of using healthy products. And we are thrilled to be working with some of the leading U.S. Olympians in helping us educate and inspire young men on how to live a healthy life.”
U.S. Olympian and U.S. Ski Team Members Signed On as Brand Ambassadors
As part of the launch, the Company also announced that Olympic gold medalist, former alpine ski racer, and current coach Barbara Ann Cochran will oversee Gr8 Organics’ educational program, while acting as a lead brand ambassador. The Company has also signed U.S. Ski Team members Ryan Cochran-Siegle and Jared Goldberg as ambassadors.
“I am thrilled to be part of the incredible health initiative that Gr8 Organics is bringing to young athletes,” said Barbara Ann Cochran. “I look forward to helping inspire these individuals to do their best in performance situations by empowering them with the necessary knowledge and tools to improve their well-being, enhance productivity and deliver success.”
gr8 hed is formulated and manufactured by organic soap pioneer Vermont Soap Organics. Renowned for manufacturing and marketing high quality, unique and natural personal care products since 1992, Vermont Soap Organics products are 100% natural and non-toxic and certified to USDA organic food standards by Vermont Organic Farmers (VOF).
About Gr8 Organics, Inc.
Gr8 Organics, Inc. is the first organic product line for active men of all ages. It is the brainchild of Rob Kaimowitz, a former 20-year hedge fund manager, who recognized the harmful ingredients found in his son’s personal care products and made it his mission to create healthy, toxin free alternatives for young men of all ages. With its first product gr8 hed, Gr8 Organics will rollout a range of organic essential men’s personal care products catering to sports enthusiasts. For more information, please visit www.gr8organics.com.