WASHINGTON--(BUSINESS WIRE)--Civic engagement is on the rise in corporate America, according to the results of the 2013 Civic 50 survey published today by Bloomberg. More businesses are giving employees the opportunity to work with community organizations and finding that it simultaneously increases their bottom line and employee satisfaction.
The Civic 50 survey, now in its second year, was developed by the nation’s leading experts on civic engagement, the National Conference on Citizenship (NCoC), Points of Light and Bloomberg. The survey was administered by True Impact and evaluated by a cross-sector team of independent qualitative evaluators.
The Civic 50 was created to measure corporate civic engagement and recognize top S&P companies that make socially responsible practices and community leadership part of their corporate culture. Corporations recognized as The Civic 50 set the standard for how a company’s time, talent and resources can best be used to improve quality of life in the communities where they do business.
“We are encouraged by the results of The Civic 50 survey, which show that increasingly community engagement is recognized as being core to business success,” said Neil Bush, chair of the Points of Light Board of Directors, and Michael Weiser, board chair, National Conference on Citizenship, in a joint statement. “We hope the best practices of The Civic 50 will serve as a valuable resource for other companies that want to transform their business, make a greater commitment to their communities and change lives.”
"Bloomberg is honored to serve as a lead sponsor of The Civic 50 along with valued partners, Points of Light and the National Conference on Citizenship," said Elana Weinstein, Bloomberg's Global Head of Diversity, Inclusion and Community Engagement. "We are encouraged by the results of this year's survey and look forward to continuing a partnership which recognizes the tremendous value that corporate institutions bring to the communities in which we live and work."
Today, at 1 p.m. EST, NCoC and Points of Light will host a press teleconference to discuss The Civic 50 survey and its 2013 findings. Media who wish to participate may join using the following conference bridge: (855) 756-7520 Ext. 23302#. The discussion will review case studies that support major survey trends, including:
- Commitment to community is being institutionalized as a top priority throughout companies. Ninety-two percent of The Civic 50 can describe board, executive or senior leadership resolutions or directives that institutionalize corporate policies and practices related to community engagement – up from 76 percent in 2012.
- The majority of The Civic 50 companies, 96 percent, evaluate the business impact of civic engagement on at least one aspect of their bottom line, such as increased sales, brand loyalty or employee recruitment. In 2012, this number was 86 percent.
- Employees are given more opportunities to volunteer and 88 percent of companies are including community involvement as a component of employee performance reviews, up slightly from 84 percent in 2012.
The 2013 Civic 50, in alphabetical order, are:
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The Civic 50 applicants were evaluated and accrued points based on several criteria, including the amount of financial and human resources applied to civic improvement; whether internal and external resources are used to maximize community impact; how a company’s community engagement activities align with its business interests; how broadly community engagement is supported and institutionalized within a company’s policies, systems and incentives; and how a company measures the social and business value of its community engagement programs.
These criteria are organized into five dimensions. The top five highest scoring Civic 50 companies are ranked in each dimension:
| Organizational Commitment | Strategic Investment | |||||
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1. Morgan Stanley |
1. Apollo Education Group |
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2. Capital One Financial |
2. General Electric |
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3. Bank of America |
3. Bank of America |
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4. Apollo Education Group |
4. Western Union |
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5. Alcoa |
5. IBM |
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| Business Integration | Fostering Civic Culture | |||||
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1. FedEx |
1. Aetna |
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2. Raytheon |
2. Hewlett-Packard |
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3. Hewlett-Packard |
3. Morgan Stanley |
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4. Capital One Financial |
4. Western Union |
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5. Campbell Soup |
5. Campbell Soup |
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| Measuring Impact | ||||||
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1. Hewlett-Packard |
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2. Morgan Stanley |
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3. Capital One Financial |
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4. Hershey |
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5. Raytheon |
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This year’s Civic 50 were also ranked by industry and market capitalization.
Rankings by industry:
| Communications | Financials | Materials | ||||||||||
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1. AT&T |
1. Morgan Stanley |
1. Sigma-Aldrich |
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2. Viacom |
2. Capital One Financial |
2. Alcoa |
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3. Comcast |
3. Bank of America |
3. Freeport-McMoRan Copper |
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4. DIRECTV |
4. Western Union |
& Gold |
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5. Citigroup |
4. 3M |
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| Consumer Discretionary | Health Care | Technology | ||||||||||
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1. Gap |
1. UnitedHealth Group |
1. Hewlett-Packard |
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2. Hasbro |
2. Aetna |
2. Intel |
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3. Apollo Education Group |
3. AbbVie |
3. IBM |
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4. Southwest Airlines |
4. Life Technologies |
4. Microsoft |
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5. Ecolab |
5. Abbott |
5. McGraw Hill Financial |
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| Consumer Staples | Industrials | Energy and Utilities | ||||||||||
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1. Campbell Soup |
1. General Electric |
1. Pacific Gas & Electric |
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2. Hershey |
2. FedEx |
2. Devon Energy |
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3. Altria Group |
3. Raytheon |
3. NRG Energy |
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4. Dr Pepper Snapple Group |
4. United Parcel Service |
4. Valero Energy |
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5. Wal-Mart Stores |
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Rankings by market capitalization:
| Large Cap | Mid Cap | |||||
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1. Morgan Stanley |
1. Campbell Soup |
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2. Capital One Financial |
2. Western Union |
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3. Hewlett-Packard |
3. Hasbro |
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4. Bank of America |
4. Apollo Education Group |
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5. Gap |
5. Hershey |
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A detailed look at The Civic 50 rankings is available on the Bloomberg Best (and Worst) site. More information, as well as an infographic that highlights The Civic 50 and this year’s survey trends, is available at www.Civic50.org.
For more information about The Civic 50 organizers, please visit the National Conference on Citizenship at www.NCoC.net, Points of Light at www.pointsoflight.org and Bloomberg at www.bloomberg.com.
