ELMWOOD PARK, N.J.--(BUSINESS WIRE)--Dr. Praeger’s Sensible Foods, a family-owned manufacturer of healthy frozen foods that grew rapidly for three decades under the helm of heart surgeon Dr. Peter Praeger, has named Larry Praeger CEO and Adam Somberg President. Vice President and a 14-year veteran of the company, Larry Praeger succeeds his late father, the founder, CEO and president of the eponymous Dr. Praeger’s Sensible Foods until his passing in September of 2012.
“This is a bittersweet moment for me. To say that I have huge shoes to fill doesn’t begin to capture the depth of my father’s legacy,” said Larry Praeger. “Under his leadership and pioneering vision, Dr. Praeger’s became a respected national brand. Adam and I are honored to build on that history, while leading an incredibly talented team forward into the next generation of growth.”
“Larry and Adam literally grew up in the business,” said co-founder and Chairman Dr. Eric Somberg. “Their combined 22 years of experience, broad understanding of the natural foods industry and strong leadership have prepared them well to drive Dr. Praeger’s future growth.”
As the company embarks on its third decade, Dr. Praeger’s continues to innovate, and the brand’s long history of customer focus keeps it at the forefront of the natural frozen foods industry. Today, Dr. Praeger’s Sensible Foods is a multimillion-dollar concern, with distribution throughout the United States and Canada in leading grocery, mass and natural retail outlets. Its product line has expanded from the ubiquitous California veggie burger to include home-style veggie pancakes, breaded fish items, and a popular Children’s line branded Littles™.
Dr. Praeger’s will undoubtedly call on the next generation of family for inspiration. Larry Praeger, a father of three, and his wife Brenna, count Dr. Praeger’s Spinach Littles among their favorite Dr. Praeger’s foods.
About Dr. Praeger’s
Dr. Praeger’s Sensible Foods was founded in 1994 by two practicing cardiac surgeons. The doctors set out on a simple mission – to help people see nutritious food in a tasty new way. Today, the family owned and operated Elmwood Park, NJ company has grown into a leader in the all-natural, vegetarian, vegan, gluten free, and kosher frozen food categories. The company's wide ranging line of products includes veggie burgers, home-style pancakes, breaded fish items, kid's Littles, and more. For more information, visit www.drpraegers.com.
