SAN ANTONIO--(BUSINESS WIRE)--After over two years of successfully implementing a comprehensive rebranding strategy, including renaming and store remodels across the country, Visionworks, the largest wholly owned, U.S.-based optical retailer, today announced that, as of November 24, all its 615 stores are now operating under the Visionworks banner. Visionworks, formerly known as Eye Care Centers of America, operated under 16 different retail store names until it launched its nationwide rebranding initiative in June of 2011.
The rebranded stores, in addition to providing the convenience of nationwide brand recognition, offer an enhanced layout and appearance and a larger selection, with a greater variety of contemporary eyewear styles and brand names at affordable prices, the culmination of Visionworks’ “A Better You” brand promise.
"Our rebranding initiative is a key element of our integrated business model. We did more than just change the name to Visionworks. We've enhanced the shopping experience for our customers by listening to what they told us they wanted, from an easy to navigate layout, to better lighting, and additional mirrors. We are committed to delivering on our brand promise of having the most frames, the best people, and the right prices!" Jim Eisen, president of Visionworks, said.
Visionworks will offer the same great service and trusted sales associates and doctors that customers have come to expect at Empire Vision Centers and Davis Vision. In addition, the stores will continue to accept all the same vision insurance plans, including Davis Vision.
“Visionworks and its parent company, HVHC, Inc. have always shared my vision to increase access to optical services for all people. I have been proud to partner with them to provide eye care throughout the state of New York for more than 30 years and am very proud of the way the stores look and feel after the rebranding,” Lionel Gilels, founder of Empire Vision Centers, said.
“The newly remodeled stores, with their wide selection of styles and modern layout, build upon the legacy of excellence that Davis Vision retail stores have achieved in the communities they serve,” Larry Davis, owner and family namesake of the Davis Vision stores, added.
For more information about Visionworks and to find a store near you, visit www.visionworks.com.
About Visionworks
Visionworks (formerly Eye Care Centers of America, Inc.) is a leading provider of eye care services with more than 610 optical retail stores in 40 states and the District of Columbia. Visionworks is committed to providing our customers with an excellent shopping experience and high quality products and service with the best value and selection in the industry. All of our stores offer designer and exclusive brand frames, lenses, sunglasses and accessories along with leading technology in vision correction. Our comprehensive service offerings include contact lens dispensing, in-store labs which provide one-hour service on many prescriptions at nearly all locations and doctors of optometry at or next to every store. Visionworks is a wholly owned subsidiary of HVHC, Inc. For more information about Visionworks, visit www.visionworks.com.
