SAN ANTONIO--(BUSINESS WIRE)--After over two years of successfully implementing a comprehensive rebranding strategy, including renaming and store remodels across the country, Visionworks, the largest wholly owned, U.S.-based optical retailer, today announced that, as of November 24, all its 615 stores are now operating under the Visionworks banner. Visionworks, formerly known as Eye Care Centers of America, operated under 16 different retail store names until it launched its nationwide rebranding initiative in June of 2011.
"Our rebranding initiative is a key element of our integrated business model. We did more than just change the name to Visionworks. We've enhanced the shopping experience for our customers by listening to what they told us they wanted, from an easy to navigate layout, to better lighting, and additional mirrors. We are committed to delivering on our brand promise of having the most frames, the best people, and the right prices!" Jim Eisen, president of Visionworks, said.
Throughout the renaming and remodeling of regional and local retail brands, Visionworks has retained the same great service, sales associates and trusted doctors that customers have come to expect at their eye care centers. In addition, the stores continue to accept all the same vision insurance plans as before the rebranding, including Davis Vision.
“Our goal is to make eye care more affordable and accessible to our customers,” David Holmberg, CEO of HVHC, Inc., parent company of Visionworks, said. “The completion of our nationwide rebranding is an exciting step forward for our integrated business model, which we believe is a sign of the future of the healthcare industry.”
For more information about Visionworks and to find a store near you, visit www.visionworks.com.
About Visionworks
Visionworks (formerly Eye Care Centers of America, Inc.) is a leading provider of eye care services with more than 610 optical retail stores in 40 states and the District of Columbia. Visionworks is committed to providing our customers with an excellent shopping experience and high quality products and service with the best value and selection in the industry. All of our stores offer designer and exclusive brand frames, lenses, sunglasses and accessories along with leading technology in vision correction. Our comprehensive service offerings include contact lens dispensing, in-store labs which provide one-hour service on many prescriptions at nearly all locations and doctors of optometry at or next to every store. Visionworks is a wholly owned subsidiary of HVHC, Inc. For more information about Visionworks, visit www.visionworks.com.
