AUSTIN, Texas--(BUSINESS WIRE)--Jesse James, famed founder of West Coast Choppers, unveiled his highly anticipated Jesse James Firearms Unlimited (JJFU) product line on Saturday, November 16 at an Austin, Texas launch party.
The Rattle Inn served as the backdrop for the exclusive event where 250 high profile guests were given a first look at JJFU’s initial offerings. Among those in attendance were John Paul DeJoria, Alex Jones and Tyson Beckford, along with leaders from the NRA including Colion Noir and Austin Weiss. DeJoria, co-founder of Paul Mitchell and Patron Spirits, introduced James to the crowd.
In a humble speech, James unveiled Jesse James Firearms Unlimited, a concept born of his relocation to Texas and singular passion for guns. “I’ve always had to push through some kind of resistance,” he said of his self-made, startup background. “Everybody is nodding their heads saying you’re going in the right direction with JJFU.”
At the event, James introduced the first two products from JJFU: the Cisco 1911 pistol and the Nomad AR-15 rifle.
The Cisco 1911 is a .45 caliber pistol featuring stainless steel construction, steel mainspring housing, fixed sights, ambi safeties, full one piece guide rod, hand fit slide, 5.11 fully supported ramped bushing barrel, and government forged frame. It weighs 2.44 lbs. and is finished in black nitride and stainless steel.
The Nomad AR-15 is a 5.56 x 45 caliber rifle weighing 7.9 lbs. It features JJFU upper and lower receivers, JJFU muzzle brake, Wilson Combat 16″ midlength 1/8 twist barrel, HPF barrel nut, BCM-medium latch charging handle, Rubber City Armory-full melonite BCG, Magpul MOE+ grip, Geissele 3SG trigger, JJFU handguard, Magpul ACS stock, and 30 round JJFU stainless steel magazine.
Looking to the future of JJFU, James announced that the company will add military and law enforcement applications, as well as full custom service in its Hill Country shop. He also clarified that the goal of Jesse James Firearms Unlimited is to add a high-end, expertly crafted, and highly customizable option to the industry — not to put others out of business. “A rising tide lifts all boats,” James said.
Jesse James Firearms Unlimited’s Cisco 1911 and Nomad AR-15 are available for pre-order now. They will be released as early as January 2014 online at www.jjfu.com.
High-resolution press photos from the JJFU launch party are available for publication.
About Jesse James Firearms Unlimited
Jesse James is best known as a custom motorcycle builder and the founder of West Coast Choppers, the successful worldwide brand known by bike enthusiasts as an icon of unparalleled quality and style. He has also starred in several television programs over the past 15 years, most of which focused on his signature craftsmanship in building custom choppers and restoring classic cars. After relocating to Austin, Texas, James was driven to combine his signature work and passion for guns into the manufacturing of firearms. Since then, in secret, he has been crafting the concept behind his distinguished firearms line, Jesse James Firearms Unlimited (JJFU). With JJFU, James hopes to create a brand of firearms that will revolutionize the gun world just as his custom choppers did the motorcycle world. The first products from the line will be available for purchase in January 2014 at www.jjfu.com.