PLEASANTON, Calif.--(BUSINESS WIRE)--In its persistent drive to deliver innovation to the life sciences industry, Veeva Systems has released its leading mobile customer relationship management (CRM) and closed loop marketing (CLM) solution for the Windows 8 operating system. The latest addition to Veeva’s Commercial Suite empowers customers with the freedom to choose from a range of mobile platforms and device options, including iOS for the Apple iPad and now Windows 8 for Microsoft Surface Pro and Lenovo ThinkPad Helix. Veeva partnered with Microsoft and Intel to natively design and build a solution that takes advantage of the touch-optimized user interface.
"Veeva designs products to deliver a phenomenal user experience. With mobile, that means building applications that are specifically optimized for each device and platform, not merely compatible," said Brian Longo, general manager of commercial products at Veeva. "As we did with Veeva iRep on the iPad, Veeva CRM and CLM was developed precisely for Windows 8. The result is an application that is quick, intuitive, and easy-to-use."
Increasingly, life sciences companies are exploring the feasibility of equipping field users with a single device to streamline selling efficiency and reduce IT maintenance. With the arrival of Veeva CRM and CLM for Windows 8, Veeva customers now have a full spectrum of best-in-class deployment choices so they can select the mobile device that works best for their needs.
Veeva’s combined CRM and CLM solution provides all customer data, interactions, and content in a single application via the cloud. The system integrates seamlessly with Veeva Vault PromoMats, Veeva’s promotional materials management application, to ensure sales representatives always have the latest, approved promotional content at their fingertips.
"We are honored to have collaborated with Veeva, one of the most highly regarded software application providers, on their new app for Windows 8," said Craig Dewar, director of marketing for Windows Commercial Tablets at Microsoft Corp. "Windows 8 delivers the ability to have cutting-edge technology wherever you are, and the addition of Veeva to the growing list of apps and services available for customers demonstrates our commitment to the industry."
Veeva delivers major enhancements to its cloud-based products several times a year. In addition to offering new Windows 8 mobility, the latest release of Veeva CRM also contains new sales contract management features for improved sales execution, and calendar enhancements for better call planning. Also added is integration between Veeva CRM and the recently released Veeva Network customer master solution.
About Veeva Systems
Veeva Systems is a leader in cloud-based software for the global life sciences industry. Committed to innovation, product excellence, and customer success, Veeva has more than 170 customers, ranging from the world's largest pharmaceutical companies to emerging biotechs. Founded in 2007, Veeva is headquartered in the San Francisco Bay Area, with offices in Philadelphia, Columbus, Toronto, London, Paris, Barcelona, Budapest, Shanghai, Beijing, Tokyo, Osaka and Sydney. For more information, visit www.veeva.com.
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