NEW YORK--(BUSINESS WIRE)--Bloomingdale’s newest store in Glendale, CA, will open on Nov. 8, 2013. This location will anchor the Glendale Galleria as part of a comprehensive redevelopment of the shopping center, and marks the 37th Bloomingdale’s store in the United States.
The two-level, 115,000 square-foot store will include 48 designer shops and offer an assortment of fashionable essentials for women, men, and children. The overall shopping experience will be enhanced by such services as complementary Style Advisors able to personally assist shoppers, along with a Studio Services team available to work with members of the film and television industries.
To celebrate the opening of #glendaleBLOOMS, the retailer is planning over 500 #fashionpacked events to take place during the opening months.
“Glendale is one of the most important openings to date, and we are invigorated by the unique shopping experience that was created especially for this community,” said Michael Gould, chairman and CEO of Bloomingdale’s. “This will be the eighth location for our brand in Southern California, and it’s an exciting opportunity to further serve our loyal clientele as well as attract new shoppers.”
Playing on the strong entertainment ties within the community, the renovation of the space was designed with a bit of glamour and jazz, all while incorporating the contemporary Bloomingdale’s style that makes it like no other store in the world.
“We were able to design a space that echoes the local Hollywood glamour, but with a unique and modern approach, utilizing luxe materials, dramatic aesthetics, and many decorative elements that haven’t been used before,” said Jack Hruska, executive vice president of creative services at Bloomingdale’s.
ACT I
Even before stepping inside, Bloomingdale’s establishes its presence with an architecturally pleasing structure of modern granite that serves as a contrast against the California skies. The luminous tiles covering the building create a dramatic effect, and pays tribute to Bloomingdale’s classic black and white décor with a modern spin.
Upon entering the store, customers step foot on black and white tile that is so iconic to Bloomingdale’s. Designer boutiques from Louis Vuitton and Gucci, amongst others, flank the entrance.
A world-class cosmetics department features luminous white cosmetic boxes with gold detailing offering beauty essentials from must-have brands under a distinctive, honeycomb ceiling with color-corrective lighting. An elegant fragrance room with dramatic draperies house scents from around the globe. Perfumes, colognes, and mists are displayed upon beveled mirrors with white accents.
A red carpet-worthy presentation of fine jewelry is anchored by a custom designed LED light and video sculpture that is the focal point of the department. At more than 40-feet tall, the towering sculpture extends through the second floor.
Fashion accessories ranging from handbags to small leather goods, fashion jewelry, and sunglasses are offered within flashbulb-worthy presentations.
The first floor of the store will feature a dedicated area for men. As the black and white checkered tiles begin to fade into white concrete, a masculine environment featuring a variety of metals, woods, and a unique trapeze hanging system suspended from the ceiling awaits. Here he will find branded shops that reflect each designer’s own unique style and fashions. This area also includes a men’s shoe department featuring curved Danish wood structures and shelving, a men’s denim and trend area, along with accessories.
ACT II
On two, ready-to-wear and intimate apparel for women, children’s fashions, as well as the Studio Services program awaits.
Here she will find an 8,500 square-foot shoe oasis worthy of a star on the Hollywood Walk of Fame. Her dream pair will shine upon large shelving structures that stem from the floor to the arched ceiling which features open light from the mall. Gold frame pavilions create branded shops in a variety of shapes and colors, all of which are home to a selection of ready-to-wear designers. Women’s denim is featured inside a complete wall stocked with must-haves from key designers.
Children will have fun shopping for the latest in apparel and accessories amongst reinterpreted playground pieces designed especially for the young consumer.
Rounding out the second floor is the Studio Services department which promises to be a key resource to local television and film studios. Here Studio Services Experts will work together with costumers and stylists to select picture-perfect wardrobe and props for all of their production needs.
#BLOOMIESCARES
True to Bloomingdale’s DNA, the retailer will be supporting a variety of charities in celebration of the Glendale opening, and beyond.
In partnership with the VH1 Save The Music Foundation, Bloomingdale’s will be hosting a private Charity Gala with 100 percent of the proceeds benefiting the charity whose mission is “dedicated to restoring instrumental music education programs in America’s Public Schools, and raising awareness about the importance of music as a part of each child’s complete education.” Guests will be treated to special performances by platinum selling artist Cher Lloyd, celebrated disc jockey Samantha Ronson and upright bassist Miles Mosley.
The retailer will also be hosting an invite-only Private Preview day. As part of this special preview, the retailer will be making a donation to each of the following 10 local charities: Glendale Arts; Glendale Educational Foundation; Glendale Healthy Kids; Glendale Historical Society; The Huntington Library, Art Collections & Botanical Gardens; Lollipop Theatre Network; Motion Picture & Television Fund; Museum of Neon Art; Roy & Patricia Disney Family Cancer Center at Providence St. Joseph Medical Center; and VH1 Save the Music Foundation.
SHOPPING GOES HIGH-TECH
Shopping at Bloomingdale’s Glendale will be easier, and more fun than ever thanks to a variety of techie tools designed to make shopping more seamless.
A short term installation of an interactive digital wall comprised of nine plasma screens will bring the Bloomingdale’s #fashionpacked calendar to life, and keep shoppers informed on the must-attend events happening at #glendaleBLOOMS. During opening weekend, Loyallist members and Bloomingdale’s cardholders are invited to test their luck by taking a spin on the digital wall’s slot machine game, offering the chance to win bMoney cards valued up to $500.
Other highlights include selling associates in both the men’s and women’s shoes department equipped with mobile tools that feature such capabilities as mobile checkout, digital lookbooks, and the ability to see what inventory is available for all shoes styles; a Denim Seeker tool that digitally maps out a shopper’s journey to finding the perfect pair of jeans; the ability to shop online, and pick-up in-store – perfect for the holiday shopping season.
THE GRAND OPENING, AND BEYOND
The highly anticipated grand opening festivities kick off on Friday, Nov. 8 at 9:30 a.m. with a musical performance by the Glendale High School Drum Line, followed by a ribbon-cutting ceremony and store opening at 10 a.m. Shoppers are invited to attend the Grand Opening celebration followed by an exciting day of shopping featuring 10X points for Loyallists. To become a Loyallist, visit bloomingdales.com/loyallist.
Be sure to follow @bloomingdales on social media for the latest news at the Glendale location, and join the conversation with #glendaleBLOOMS. Visit bloomingdales.com/glendale to learn more about the new location, and to get details on all of the upcoming #fashionpacked events.
The new Glendale location will feature all of the brands that Bloomingdale’s is famous for in addition to new offerings. For a full list of designers, please contact Bloomingdale’s Public Relations.
Bloomingdale’s is America's only nationwide, full-line, upscale department store and a division of Macy's, Inc. (NYSE:M) It was founded in 1872 and currently operates 37 Bloomingdale’s stores and 13 Bloomingdale’s, The Outlet Stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Georgia, Florida, New Hampshire, California, and Texas. In addition, Bloomingdale's has an international presence with a location in Dubai. Be sure to follow @bloomingdales on social media, become a Loyallist, and for more information, or to shop any time, visit www.bloomingdales.com.
