AUSTIN, Texas--(BUSINESS WIRE)--This year, shoppers will find everything they need to become DIY holiday heroes - from decorating and gift ideas to recipes for the family feast - thanks to Whole Foods Market and Etsy. The brands, which share a history of celebrating artisan producers, have joined forces to offer shoppers their best tools and ideas - online and in stores - for handmade holiday entertaining.
Starting in November, Whole Foods Market stores nationwide will host DIY craft tutorials, with local artists from Etsy’s seller community, on everything from table décor to eco-friendly gifts. Shoppers can also find exclusive step-by-step DIY projects from Etsy’s creative community in Whole Foods Market’s 2013 Holiday Guide, available in stores and online at: wholefoodsmarket.com/bestholidayever.
“With packed holiday schedules, homemade holiday entertaining can seem out of reach for some shoppers,” said Barry Hirsch, global partnerships director for Whole Foods Market. “Thanks to Etsy, we’ve developed the perfect recipe of creative ingredients - both DIY and food - to help shoppers see how easy, fun and affordable it can be to add a personal touch to their holiday celebrations.”
Shoppers can take home their festive ingredients or wrap up their gifts in a limited-edition holiday Better Bag™. This reusable tote features custom artwork by designer and Etsy seller Matte Stephens of matteart.etsy.com and is only available at Whole Foods Market. Each bag is made with 80 percent recycled plastic and costs less than $1.
To make inspiration even easier, the retail duo is also offering creative ideas online. Etsy’s holiday page, etsy.me/wholefoods, features artist profiles, products and shops curated specially for Whole Foods Market shoppers. Similarly, Whole Foods Market’s holiday site will feature exclusive Etsy content at: wholefoodsmarket.com/bestholidayever.
“Etsy looks for partnerships that bring our seller community to the forefront and celebrate their skills and creativity,” said Dana Mauriello, director of new business opportunities at Etsy. “Together, Whole Foods Market and the Etsy community can share ideas to create the best handmade holiday.”
Shoppers can learn more about local offerings and upcoming DIY events by visiting: wholefoodsmarket.com/stores/list and selecting their nearest store.
