ATLANTA--(BUSINESS WIRE)--Cardlytics, the leader in Card-Linked Marketing, today announced the findings of its 2013 State of CLM Study. The survey, which was fielded among 300 marketing professionals in October, was aimed at determining marketers’ attitudes towards Card-Linked Marketing (CLM), which is advertising directly through consumers’ online and mobile bank statements with targeted cash-back offers based on purchase history.
The study found that 87% of marketers believe there are benefits to CLM with the top benefits being:
- Better ability to reach loyal customers – 49%
- Helps consumers save money – 47%
- Ability to target offers based on consumer purchase history – 45%
- Increased sales for retailers – 43%
- Better ability to target new customers – 41%
- Improved customer satisfaction due to more relevant ads – 33%
- Precise measurement of marketing campaign results – 27%
Cardlytics even found that 3 out of 4 marketers say CLM is a suitable replacement for traditional marketing strategies including email offers (48%), coupons (48%), newspaper advertising (30%), online search advertising (29%) and TV advertising (24%).
Marketing professionals also shared certain times of the year when they feel CLM is most effective. The top times include:
- Christmas – 66%
- Back-to-school shopping season – 57%
- Times when consumers need to save money – 45%
- Annual sales – 37%
- Before payday – 32%
- When there are economic concerns – 32%
- Summer vacations – 30%
- Tax day – 24%
Additionally, 93% of marketers say that there are important products and services that consumers would use CLM deals on frequently including groceries (74%), gas/convenience (71%), restaurants (66%), apparel (53%) and movies/entertainment (53%).
Cardlytics also asked marketers what information about consumers would be useful for them to develop strong marketing campaigns. The top responses include:
- Consumer spending trends (yearly, monthly, or day-to-day) – 67%
- Where people shop during certain times of the year – 64%
- How many times consumers shop at certain stores in a year – 54%
- Where consumers shop after they’ve shopped with your company – 43%
- Market share, based on consumer spending across all stores – 45%
Cardlytics then asked marketers what information could be best obtained through Card-Linked Marketing. Marketers responded as follows:
- Consumer spending trends (yearly, monthly, or day-to-day) – 64%
- Where people shop during certain times of the year – 63%
- How many times consumers shop at certain stores in a year – 56%
- Where consumers shop after they’ve shopped with your company – 40%
- Market share, based on consumer spending across all stores – 45%
“Marketers value the information they believe can be obtained through Card-Linked Marketing,” said Kasey Byrne, Senior Vice President of Marketing, Cardlytics. “The results of this study demonstrate that marketing professionals see Card-Linked Marketing as a valuable tool. With Card-Linked Marketing marketers can reach a targeted audience while providing consumers with the best deals for saving money.”
About Cardlytics
Cardlytics is a leading advertising & technology company and the pioneer in Card-Linked Marketing. Through partnerships with nearly 400 financial institutions, including Bank of America, PNC Bank and Regions Bank, the company has insight into consumer purchase behavior for ~70% of U.S. households, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to buyers, through the online banking and mobile banking channels.
Cardlytics is headquartered in Atlanta, with offices in London and San Francisco. The company is funded by leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.
