LYNCHBURG, Tenn.--(BUSINESS WIRE)--The Jack Daniel Distillery announced today that its limited, one-of-a-kind Master Distiller #1 bottle honoring the company’s founder will be available nationwide this fall at retail locations across the United States.
Previously available at only duty-free shops and in Tennessee, the 86-proof, 750ml bottles are currently hitting shelves around the country with a suggested retail price of $24.99.
The Master Distiller #1 package – in tribute to the distillery’s founder and first distiller, Jasper Newton “Jack” Daniel” – is the first in a new limited edition series that will recognize the seven men who have served in the position since the distillery began making whiskey nearly 150 years ago.
The collection comes in a gift box bearing the likeness of the master distiller being honored, and each bottle will be sequentially numbered on the back label with the chronological ranking of the designated individual being recognized prominently on the front label. In addition, each package will include a QR Code where consumers can download a video tribute for each distiller.
“Throughout the history of Jack Daniel’s there have only been seven master distillers,” said Phil Epps, Group Brand Director for Jack Daniel’s. “They have all been dedicated to the craft of good whiskey making and following Mr. Jack’s guiding words of ‘every day we make it, we’ll make it the best we can.’ We can’t think of a better way to honor them than with this collectible expression of the brand that not only contains great Tennessee whiskey, but the stories behind the men who’ve made Jack Daniel’s what it is today.”
The Jack Daniel’s Master Distillers and their tenure are:
| Jack Daniel | 1866 – 1911 | |||
| Jess Motlow |
1911 – 1941 |
|||
| Lem Tolley |
1941 – 1964 |
|||
| Jess Gamble | 1964 – 1966 | |||
| Frank Bobo | 1966 – 1988 | |||
| Jimmy Bedford | 1988 – 2008 | |||
| Jeff Arnett | 2008 – present | |||
Editor’s Note: Hi-res images of the bottle and package are available upon request.
About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Whiskey-Based Ready-to-Drink Beverages and Jack Daniel’s Country Cocktails.
Jack Daniel’s encourages its friends to drink responsibly.
