GURGAON, India--(BUSINESS WIRE)--Bacardi India Private Limited today announced the appointment of Vijay Subramaniam as country manager for India effective October 7. Concurrently, after more than six years of strong leadership in the growing businesses of India and Southeast Asia, Mahesh Madhavan will take up a new challenge within Bacardi where his new role will be announced shortly.
Over the next few months, Mr. Madhavan will support handing over the country manager role and responsibilities to Mr. Subramaniam before he moves onto his next Bacardi position. Mr. Madhavan, who has been with Bacardi for 17 years, will also continue to lead the Southeast Asia market in the interim. As he transitions from India, he leaves Mr. Subramaniam with a team of talented people.
Mr. Subramaniam was the Chief Executive Officer of Kaya Ltd., the Skin Care solutions arm of Marico Limited, where he was in charge of the India and the overseas business. Prior to this role, Subramaniam headed the international fast-moving consumer goods (FMCG) business for Marico Limited where he had successfully scaled up the business and made it profitable. He brings with him an enriched career in general management, marketing and sales spanning more than two decades.
Prior to Marico, Mr. Subramaniam was designated the Head of Marketing at Henkel India Limited, for its laundry and homecare division. In 1999, he was with Pepsi as its Vice President – Marketing. Mr. Subramaniam began his career with United Breweries in 1991 and went on to become its Marketing Manager Pan India.
Mr. Subramaniam holds an MBA degree from Jamnalal Bajaj Institute of Management Studies and a Bachelor’s degree in Engineering from the University of Madras.
“We’re extremely pleased with Vijay’s appointment to Bacardi as our country manager for India, as he possesses the skill sets that complement our commitment to continuously improve our products, processes, people and corporate citizenship,” said Siddik Tetík, Bacardi Regional President – Asia Pacific. “I would like to thank Mahesh for his leadership these past six years. We are confident with his transitional support; we’re going to have a very strong team in place managing our iconic portfolio of premium spirits brands.”
“I am extremely proud to be joining Bacardi at this stage in my career where I will be working with a superb team, and together we’ll chart a path of continued growth and expansion in the India market,” said Mr. Subramaniam. “All eyes are on India, and I look forward to sustaining our continued growth within the Bacardi portfolio.”
About Bacardi
Bacardi, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. Launched in India in 1997, the Bacardi portfolio comprises more than 200 brands and labels, including: BACARDÍ rum, the world’s best-selling and most-awarded rum, as well as the world’s most-awarded spirit; GREY GOOSE vodka, the world’s leading super-premium vodka; DEWAR’S Blended Scotch whisky, the world’s most-awarded blended Scotch; BOMBAY SAPPHIRE gin, the top-valued and fastest-growing premium gin in the world; MARTINI vermouth and sparkling wines, the world’s leading vermouth and the world's favorite Italian sparkling wines; ERISTOFF vodka, one of the fastest-growing vodka brands in the world; and other leading and emerging brands.
Founded 151 years ago in Santiago de Cuba on February 4, 1862, family-owned Bacardi now employs nearly 6,000 people, manufactures its brands at 27 facilities in 16 markets on four continents and sells in more than 150 countries.
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