DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/9mzlbj/emerging) has announced the addition of the "Emerging Opportunities in Denmark's Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape" report to their offering.
The Danish cards and payments industry is one of the most well-developed and highly regulated in the world. The cards and payments industry in Denmark has its roots in the 1960s, when Danish banks were among the first in the world to develop and invest in electronic payment services.
In 1983, Danish company PBS A/S introduced the country's national debit card, the Dankort, and since then, the entire payment preferences of consumers have shifted from cash and check payments to the Dankort. Despite growing competition from international payment cards, Dankort and its co-badged solutions still dominate the Danish cards and payments industry.
The total number of cards issued in Denmark rose from 10.8 million in 2008 to 12.7 million in 2012, at a CAGR of 4.31% during the review period. Over the forecast period, the prepaid cards category is expected to record a CAGR of 2.36% and will hold a significant share in the industry.
The debit card category registered a CAGR of 5.25% during the review period, growing from 5.1 million cards in 2008 to 6.2 million in 2012. Overall, the number of cards across all categories is expected to grow at a CAGR of 1.43% over the forecast period, rising from 13.0 million in 2013 to 13.7 million in 2017.
Key Topics Covered:
1 Executive Summary
2 Industry Attractiveness and Future Prospects of Cards and Payments Industry
3 Analysis of Danish Cards and Payments Industry Drivers
4 Emerging Consumer Attitudes and Trends
5 Competitive Landscape and Industry Dynamics
6 Strategies Adopted by Key Operators
7 Size and Growth Potential of the Payment Cards Industry
8 Company Profiles, Products and Marketing Strategies
9 Appendix
Companies Mentioned
- Dankort
- Danske Bank
- Nordea Bank Denmark
- SydBank
- TeliaSonera
For more information visit http://www.researchandmarkets.com/research/9mzlbj/emerging.
