BOSTON & LONDON--(BUSINESS WIRE)--At the Pro Media Conference next week , Aframe’s customer at MarVista Entertainment will showcase new options to expedite content production for feature films, television, news and sports at a time of proliferating camera formats – a solution made possible latest cloud video production and asset management technologies.
Broadcasters and production houses routinely must incorporate footage from many contributors and different cameras into a single project space. However, they face delays and complexities when moving footage out of the camera and into the production workflow, and it’s often difficult to coordinate notes and approvals from multiple sources.
Richard Carroll will describe how MarVista Entertainment has mediated these issues with an innovative workflow for digital dailies and review & approval that utilizes cloud computing to dramatically expedite the production process on projects including “Gone Missing,” a drama airing on Lifetime. The session will explain MarVista Entertainment’s use of the Aframe platform to take footage directly from cameras and transfer it into the cloud, eliminating the need to pre-transcode and deliver content online. Carroll will show how the firm is now able to routinely get dailies up and ready to watch 24 hours earlier on average, enabling fast identification of issues while keeping professionals in many locations on the same page creatively.
What: “Expediting Ingest From Multiple Camera Original Media Formats, Efficiently”
Who: Richard Carroll, Post Production Supervisor, MarVista Entertainment
Where: Pro Media Conference at DV Expo, Los Angeles Convention Center
When: Wednesday, September 25, 2013, 4:30 PM – 5:30 PM, Room 406B
About Aframe
Aframe is a cloud video production and asset management system with capabilities in collaboration, review and approval, archive and tagging. Already many thousands of video professionals around the world rely on Aframe to organize and streamline video production or as an adjunct to existing media asset management (MAM) solutions. Aframe users upload their raw video footage from wherever they are in the world onto Aframe’s cloud, securely store it there, and share it with anyone, anywhere as they collaborate on TV, film, corporate video or advertising spots. The timecode-specific metadata that Aframe users generate can be transferred directly from the cloud into any of the top 3 NLE platforms. Once there, the metadata relinks with the original media – retaining all user changes automatically. If desired Aframe can provide logging services that makes video discoverable and expedite finding the perfect clip.
Aframe also can serve as a cloud-based MAM architecture to centralize a library of production and broadcast-ready video assets and supporting documentation. For more information visit www.aframe.com.
