CANTON, Mass.--(BUSINESS WIRE)--The Rockport Company (www.rockport.com) takes innovation to a whole new level this season as it continues to modernize its footwear collections, providing metropolitan consumers with the “go-to” shoe that merges style and modern comfort. This Fall, Rockport will remain focused on its tradition of infusing performance technologies in dress footwear, as the company gears up for the global launch of its newest shoe concept for men and women called Total Motion.
According to a recent survey in the United Kingdom from the College of Podiatry, 90 percent of women have suffered from a foot problem, with some of the top ailments ranging from blisters, ingrown toe nails and cracked heels. Despite these problems, nearly half (43%) of the women admit that they have continued to wear uncomfortable shoes even though they hurt their feet. In terms of high heel wear, women reported that it takes an average of 1 hour, 6 minutes and 48 seconds for their feet to start hurting, with one in five (20%) saying they start to feel pain within just ten minutes.
With the battles that every woman wages against uncomfortable footwear on a daily basis, specifically when it comes to heels, Rockport’s Total Motion Collection provides the ultimate in comfort with the combination of a glove like fit and controlled flexibility. The glove like fit from Total Motion is apparent the moment you try on the shoe; the combination of soft, premium leathers and padding-lined uppers provide an effortless fit on the first try, allowing wearers to minimize any break-in period. Furthermore, the ultra-thin TPU plate in the outsole helps provide excellent foot and leg stability while dispersing shock and guaranteeing a comfortable stride all throughout the day. Additionally, ADIPRENE® by adidas sport technology can be found in all Total Motion styles, providing the ultimate in shock absorption and cushioning for all over comfort. Simply put, the Total Motion Collection delivers breakthrough comfort, for anyone who is on the go.
“We are truly excited to deliver Total Motion to our customers this Fall,” says Tobias Reiss-Schmidt, President & CEO, The Rockport Company. “With Total Motion, we will launch a collection that fully corresponds to our DNA and what we have strived for as a brand over the past 40 years. Knowing that metropolitan consumers lead a busy lifestyle and must be comfortable and stylish, this collection builds on our promise of developing innovation that merges these ideals into footwear. Total Motion represents the next generation of engineered comfort at Rockport, enhancing the lives of metropolitan consumers globally.”
Rockport will initially launch three styles for Men and six styles for Women globally. The Men’s collection will include a traditional Chelsea dress boot, a slip-on loafer, and a wingtip in both leather and suede options in neutral shades of black, gray, bitter chocolate and British tan. The Women’s collection will include a broad assortment of styles, including a 75mm round toe heel a 60mm wedge pump, a mid-calf bootie and a 60mm tall wedge boot. The Women’s Collection will be also be available in leather and suede, and includes a wide color assortment in sophisticated black, coach, fossil, and cordovan.
The Total Motion collection has a suggested retail value between $140 to $210 and will be sold at Rockport stores worldwide and select retailers, including Nordstrom, as well as through Rockport.com, beginning September 2013.
The Total Motion Difference – A New Movement in Footwear:
- Soft, Premium Leathers: Hand-picked uppers create a glove like fit with no break-in period
- Forefoot TPU Plate (Women’s Styles): Thermal Plastic Urethane plate ensures stability, disperses shock
- Heel To Toe TPU Plate (Men’s Styles): Thermal Plastic Urethane plate ensures stability, disperses shock
- ADIPRENE® by adidas: Absorbs shock in the heel for increased cushioning
- ADIPRENE+® by adidas: Helps provide energy rebound in the forefoot
- Padding-Lined Uppers: For a slipper-like feeling
- ETC Friction-Free Linings (Men’s Styles): Minimizes friction in the lining against the skin
Link to View Women’s Total Motion video: http://www.youtube.com/watch?v=yVDRXpvZWKg
Link to View Men’s Total Motion video: http://www.youtube.com/watch?v=xwDsxqQq_4g
About Rockport
The Rockport Company, LLC, is a leading brand within the adidas Group corporate portfolio and one of the most recognized footwear brands in the United States. Rockport has a heritage of innovation and offers stylish, comfortable footwear for men and women worldwide. The Rockport Company, LLC, was established in the United States in 1971 and is headquartered in Canton, Massachusetts. The company currently distributes footwear to more than 55 markets worldwide. For more information, visit www.rockport.com.
