SAN FRANCISCO--(BUSINESS WIRE)--Stitch Fix (www.stitchfix.com), the shopping experience providing the everyday woman with the luxury of personal styling and unheard of access to new brands via a personalized box delivered to her door, today revealed details outlining the company’s growth momentum after just two years of service. In July 2013, Stitch Fix shipped more than ten times as many Fixes as the company shipped in July 2012, fueling the company’s recent milestone of fulfilling its 100,000th Stitch Fix.
Each Stitch Fix delivery contains a stylist-curated selection of apparel and accessories, personalized for each unique client. The company uses a Style Profile to collect more than 100 data points about each client and categorizes each piece of merchandise against the same metrics to power its first-in-kind online styling platform and proprietary matching algorithm. And the numbers show it’s working: 64% of Stitch Fixes shipped in July were to repeat clients and 70% of clients order another Stitch Fix within 90 days.
“It’s so exciting to be impacting the retail landscape by providing busy women all over the country with a more personalized, hands-on approach to shopping,” said Katrina Lake, Founder and CEO, Stitch Fix. “The tremendous growth the company has experienced in just a small amount of time is thrilling, and we are proud that our number one priority remains serving our clients as we grow and scale the business.”
Each time a Stitch Fix client receives a Fix, data is collected to understand why she loved an item, or what about the item didn’t work for her. This information is applied to future Fixes, dramatically improving the experience and personalization capabilities for each subsequent Fix. Understanding this level of detail and feedback for each client’s style and fit preferences allows Stitch Fix to operate extremely efficiently in all areas of its business – from sourcing new merchandise at runway shows, to providing feedback to vendors for why a certain pant or blouse wasn’t a hit with consumers.
Founded in 2011, Stitch Fix currently has 145 employees, nearly tripling over the past 6 months when the company had 50 employees and just 16 employees in August 2012. In addition to providing a highly personalized service to its clients, Stitch Fix operates an extremely efficient fulfillment process and operates a warehouse with 90,000 square feet of capacity in South San Francisco to keep up with increasing consumer demand and merchandise.
“I live in a town of 12,000 people where we have maybe three decent clothing stores,” said Kristin Pinckney, Stitch Fix client of Grass Valley, California. “Stitch Fix has been great for me because I’ve been introduced to a whole new collection of brands I would never find locally. Stitch Fix has broadened my taste and gotten me out of the ‘safe zone.’ Having items shipped to me I normally wouldn’t choose in a store has really helped my wardrobe evolve. So glad I’ve been introduced to the wonderful world of Stitch Fix.”
About Stitch Fix:
Founded in 2011, Stitch Fix is the premiere online personal shopping platform, introducing the world of personal styling to women throughout the country at an accessible price point. Combining the art and science of fashion, Stitch Fix has built a suite of proprietary tools and style-matching technology used by the company’s expert styling team to identify the clothes and styles that best fit each client’s taste, budget and lifestyle. Clients receive Stitch Fix deliveries of five hand-selected garments to try in the comfort of their home, keep what they like and return what they don’t. Stitch Fix’s headquarters and warehouse are based in San Francisco, California. For more information, visit www.stitchfix.com.
