SAN FRANCISCO--(BUSINESS WIRE)--Ubisoft brings the world’s No. 1 dance game franchise*, Just Dance, to life with a return to New York’s Fall Fashion week, featuring all-new designs on the runway at the Just Dance with Boy Meets Girl® fashion show at STYLE360 on September 12, 2013.
Known for drawing inspiration from the biggest musical and fashion influences in pop culture, Boy Meets Girl® designer Stacy Igel created her entire Spring 2014 line around the style, look and energy of Just Dance 2014, the next highly anticipated installment in the Just Dance franchise due out on October 8, 2013 and featuring music from artists including Nicki Minaj, One Direction, Psy, and more. VIPs and celebrity guests, including Brittany Snow and Sloane Stephens, will walk the runway and Austin Mahone will perform live during the show.
“I’ve been a fan of the Just Dance brand for years, so I jumped at the opportunity to create a line completely inspired by the game’s design, music, and energetic feel,” explained designer Stacy Igel. “I’ve always been interested in how technology and pop culture influence fashion, and the Just Dance franchise is a perfect example of how the two are intertwined. Above all, I wanted my line to reflect the fun, party-like vibe of the game—it’s impossible not to feel happy when you play it! As an artist, it’s truly wonderful to work with a brand that appreciates and encourages the interconnected nature of fashion and design in all its forms.”
“For the past few years, Just Dance has been a mainstay in the pop culture consciousness. The combination of the hottest songs and trend-shaping outfits makes New York Fashion Week an obvious platform for our brand,” said Carrie Feigel Bischke, associate director of marketing at Ubisoft. “The show we put on last year was an unbelievable experience, but it was just the start. We can’t wait to show off the evolution of the Just Dance franchise and how Just Dance 2014 inspired Stacy’s collection.”
The Just Dance with Boy Meets Girl® show will take place at 6:30PM on September 12, 2013 at the Metropolitan Pavilion in New York City.
Ubisoft is also providing fans with a sneak peek of line’s inspiration, design and development with a video series, hosted on Just Dance’s YouTube channel, beginning later this month. To learn more, check out the included collaboration’s teaser video.
*Source: GFK Chart-Track NPD Sales 2012.
About Ubisoft:
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 29 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2012-13 fiscal year Ubisoft generated sales of €1,256 million. To learn more, please visit: www.ubisoftgroup.com.
About Just Dance
Just Dance is the world’s No. 1 dance game franchise. With over 30 million units sold to date worldwide, the game has become a cultural phenomenon recently winning the Nickelodeon Kids' Choice Awards for “Favorite Video Game” and the Teen Choice Award for “Choice Video Game.”
About Boy Meets Girl®
Boy Meets Girl® is a stylish young contemporary brand, seen on the racks of specialty and department stores including Bergdorf Goodman, Bloomingdales and Harvey Nichols. The brand has been featured in publications including Elle, InStyle, Teen Vogue and the New York Times, and photographed on fashionistas such as Rosario Dawson, Eva Mendes,and Nina Dobrev. It’s been celebrated on top-rated television shows including America’s Next Top Model and Gossip Girl. Boy Meets Girl® and Stacy Igel is dedicated to giving back through their Boy Meets Girl® University initiatives and aligning with causes important to them including the Young Survival Coalition and the NSCC’s BullyBust campaign.
About STYLE360
STYLE360 is a multi-day fashion and entertainment environment providing opportunities for fashion designers and brands to collaborate and come face-to-face with industry tastemakers, celebrities, media, and consumers during New York Fashion Week in September and February. For the past 12 seasons, STYLE360’s accessible schedule of events offers runway shows, daytime exhibits, press conferences, product demonstrations, and after-parties that create an unprecedented amount of media buzz for all parties involved.
