COLORADO SPRINGS, Colo.--(BUSINESS WIRE)--Founder, Sandy Kraemer formed the institute in order to research intergenerational issues. The research identified the need to set aside a time each year to focus on intentionally connecting generations to better communicate age-related gratitude and needs.
There is an ongoing struggle with connecting our generations. On July 1, 2013, Louise Watt of the Associated Press reported that China recently made international news with new wording in a law that requires its people to keep in touch or visit their parents more frequently, or risk being sued. The gap between the young and older populations is growing and the disconnection is becoming a crisis.
Founder Sandy Kraemer stated, “Every day presents opportunities to connect generations but taking the initiative is the key.” The Intergeneration Foundation took the initiative by launching ‘Intergeneration Day’ worldwide on the first Sunday in October of 2000. The day proved to be an overwhelming success as 42 state governors proclaimed Intergeneration Day and various organizations joined in.
However, feedback showed that one-day was not adequate time for planning and staging “IG Events”; Intergeneration Foundation experimented with the idea of expanding Intergeneration Day to Intergeneration Month. This would increase the time for planning and staging "IG Events." The response has been compellingly positive and after months of consideration, September is the month of choice.
$20.7 billion is the projected amount Americans spent on Mother’s Day in 2013 according to the National Retail Foundation, amounting to $168.94 per consumer. Mother’s Day is an annual intergeneration (IG) event. Intergeneration Month: September is not Mother’s Day but it is an annual intergeneration (IG) event and it is a new business opportunity connecting generations.
You can help others and yourself by expanding the for profit and the not for profit business side of Intergeneration Month. The following is only a starter list of Intergeneration Month business opportunities.
For Profits: senior living, gifts, restaurants, financial and estate planning, healthcare, family history and scrapbooking, Internet, cards, telephone and other communications, accommodations and travel.
Not for Profits: fundraising and development for intergeneration related public charities, religious organizations, education, museums and libraries.
Make your own list. Help make Intergeneration Month: September an annual economic event. Celebrate intentionally connecting all ages.
Intergeneration Month will be promoted all September worldwide as a time to intentionally connect generations and stage intergenerational events. Grandparents' Day will be the kick-off "IG Event" for Intergeneration Month in the United States and Canada. Your participation would be appreciated to make the strengths of all generations meet the needs of all generations. To learn more about Intergeneration Day, please visit www.intergenerationmonth.org or call (719) 471-3691 for more information. Intergeneration Foundation, a 501 (c) 3 non-profit organization.
If you'd like more information about this topic, or to schedule an interview with Sandy F. Kraemer, Founder and President, please call Kathleen Gobos at 516-641-2034 or email Kathleen at Kathleen.gobos@greentreecom.com.
