CINCINNATI--(BUSINESS WIRE)--RushCard, one of the first prepaid Visa cards, debuted its newest television commercials (www.reactivpost.com/client/RUSHCARD_THRIVE/July29) this week, which feature company co-founder and social entrepreneur Russell Simmons in a variety of unexpected cameo roles. The 60-second spots for RushCard will air on cable networks nationwide and reflect the company’s new branding, developed in conjunction with the brand’s 10-year anniversary.
“The last 10 years have seen the prepaid industry evolve from a niche alternative to a mainstream financial option and we’re proud to have been a leader in this evolution,” said Rob Rosenblatt, RushCard CEO. “Our latest commercials and branding reflect the energy and excitement that our cardholders have brought to the prepaid industry for the past decade. We look forward to maintaining our leadership in the industry and supporting our customers for decades to come.”
Commercial Concepts
RushCard will air two TV spots on cable networks nationwide throughout 2013. The first spot features Russell Simmons secretly posed as a doorman, tipping his hat to a RushCard cardholder on her way into the bustling city streets. The second spot subtly portrays Russell Simmons as the cab driver for a RushCard cardholder traveling in the backseat. In both spots Russell Simmons’ cameo illustrates how RushCard supports customers in their everyday financial lives.
A New Look for RushCard
The RushCard rebranding effort includes a redesigned logo, indigo-toned color palette, website (RushCard.com), social media gateways and communications tools, with new card designs set to debut this fall. The colors and graphics emulate the energy and hustle of city neighborhoods and pay homage to skylines at sunset.
A Decade of Prepaid Industry Leadership
Russell Simmons created RushCard in 2003 to provide a level of financial freedom and access that had long been denied to an underserved population. Over the past ten years, RushCard has evolved to become a leader in the prepaid industry in fee disclosures, innovation, customer support, and many other consumer benefits – all with the involvement of its long-time members and advocates.
Today, RushCard is a comprehensive payment platform that serves as a feature-rich alternative to a traditional checking account. RushCard offers a full range of financial management tools including electronic bill pay, payroll direct deposit, card-to-card money transfer, mobile text alerts and electronic servicing – all available to the millions of Americans who want an alternative to traditional banking.
About UniRush, LLC
Co-founded in 2003 by entrepreneur and philanthropist Russell Simmons, UniRush, LLC, revolutionized the payments industry when it launched one of the first prepaid Visa cards. RushCard provides instant access to a set of basic financial services for millions of Americans who cannot or choose not to establish a traditional banking relationship. For more information on RushCard, please visit www.rushcard.com.
The Prepaid Visa RushCard is issued by The Bancorp Bank pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa debit cards are accepted. The Bancorp Bank; Member FDIC.
