CAMBRIDGE, Mass.--(BUSINESS WIRE)--Long-time publishing veteran Michael Boezi joined Libboo, an early-stage startup that is rewriting the rules of book marketing to help talented authors build their audience of readers, as Vice President/Minister of Strategy. Libboo uses an “advocacy marketing” platform to empower authors with behavioral data about their readers with a first-of-its-kind data dashboard that provides real-time analytics and insight into their book and its advocates. Michael is directing the company’s brand management and community growth.
“Throughout my career, I have seen a lot of good work go unnoticed,” said Michael Boezi. “Unfortunately, traditional book marketing works for only a very small percentage of authors. Producing a good book is only just the beginning, but authors feel a little lost when it comes to marketing it. I look forward to helping many authors succeed with Libboo, helping them make a direct connection with their readers and building their fan base.”
Michael comes with a long track record of success in the publishing industry. He was most recently Vice President of Content and Community at Flat World Knowledge, an EdTech startup in the textbook realm. Before that, he cut his teeth as an editor at major players like Pearson Education and John Wiley & Sons. Throughout his long career, he has helped hundreds of authors realize their ideas, from concept to completion. You can follow Michael on Twitter @mboezi.
“Michael was instrumental to our early development as an advisor, and now we are excited to have him full-time, helping us attack some really big issues for underserved authors,” says Chris Howard, Founder and CEO of Libboo. “Michael will give us a huge boost as we spread the word, that for any author who feels that the current system does not work for them—they are a candidate for Libboo.”
Libboo has been described as a kind of “Google Analytics for Authors.” By running millions of calculations per hour to determine which members of an author’s community have the greatest effect on spreading word of mouth, Libboo’s social psychology algorithms illuminate why that reader/fan is motivated to be a vocal advocate.
Though Libboo makes no distinction between traditionally published authors and professionally self-published authors, the company curates authors who are the best fit for the company’s ethos. Authors need to apply for inclusion into the platform, though the company hopes to eventually empower readers themselves as the gatekeepers. For more information or to apply, visit: http://libboo.com.
About Libboo
Libboo came out of the prestigious TechStars program, the #1 startup accelerator in the world. Libboo’s mission is to solve the timeless problem of talent getting lost in crowded spaces and aims to help all talented authors—published or independent—be discovered by the audiences they deserve. The company’s partners and supporters range from the National Literacy Trust to a number of the world’s largest publishers. For more information, visit http://libboo.com.
