Claire’s Stores, Inc. and Virtual Piggy Launch One Direction Movie Promotion

“This Is Us” Movie Tickets Offered

http://www.claires.com

LOS ANGELES--()--Virtual Piggy, Inc. (OTCBB: VPIG), an innovator in safe youth payments, today announced that it has launched a summer promotion with Claire’s Stores, Inc.

Starting on July 29, the first time a customer checks out using Virtual Piggy as a payment method on Claires.com, they will receive a free ticket to the Sony Pictures’ One Direction movie, “This Is Us.” For more information on this promotion, please visit www.VirtualPiggy.com/Claires.

Virtual Piggy promotes financial management while empowering youth under 18 to make purchasing, saving and other money management decisions for themselves, all within the boundaries setup by parents. The technology serves as a family wallet that is available online or via mobile, and is always 100% free to use.

“This is a unique promotion and we’re happy to partner with Virtual Piggy,” said Dina Keenan, Chief Marketing Officer at Claire’s Stores, Inc. “One Direction is a favorite among our customers and we are excited to bring this offer to them.”

“This One Direction promotion with Claire’s is a great way to celebrate our partnership with two of our customers’ favorite brands,” said Joanne Wong, VP, Marketing at Virtual Piggy. “Furthermore, it’s the perfect way to bring back the fun to financial management.”

For information about Virtual Piggy visit www.VirtualPiggy.com.

For information about Claire’s Stores, Inc., please visit the company’s corporate website at www.clairestores.com.

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within parental controls. It enables parents to teach financial management through the use of a secure family wallet that is available online or via mobile and is always 100% free to use. The technology company delivers online security platforms designed for the Under 18 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children’s Online Privacy Protection Act (“COPPA”) and similar international children’s privacy laws. The company is based in Hermosa Beach, CA and on the Web at: www.virtualpiggy.com

About Claire’s Stores, Inc.

Claire’s Stores, Inc. is one of the world’s leading specialty retailers of fashionable jewelry and accessories for young women, teens, tweens and girls ages 3 to 35. The Company operates through its two store concepts: Claire’s® and Icing®. As of May 4, 2013, Claire’s Stores, Inc. operated 3,085 stores in North America, Europe and China. The Company also franchised 403 stores in Japan, the Middle East, Turkey, Greece, Guatemala, Malta, Ukraine, Mexico, India, Dominican Republic, El Salvador, Venezuela, Panama, Honduras and Indonesia. More information regarding Claire’s Stores, Inc. is available on the Company’s corporate website at http://www.clairestores.com.

Safe Harbor Statement

All statements herein other than statements of historical facts are forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Such statements are not guarantees of future performance and are subject to known and unknown risks and uncertainties that could cause our actual results to differ materially from those expressed or implied in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, our limited operating history and revenue, our ability to attract and retain qualified personnel, our dependence on third party developers, our ability to develop new services, market acceptance of our services, legislative, regulatory and competitive developments, enforcement of our intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Forms 10-K filed with the SEC, and other filings with the SEC.

Contacts

US:
Public Relations
Sarah Hall Productions
Jenna Guarneri, 212-529-1598
Jenna@SHPNY.com
or
Investor Relations
HaydenIR
Peter Seltzberg, 646-415-8972
or
UK:
Suzanne Noble, +44 7957 371840
snoble@virtualpiggy.com

Release Summary

Virtual Piggy and Claire's have partnered to offer free movie tickets to Sony Pictures' One Direction : This is Us in theaters August 30.

Contacts

US:
Public Relations
Sarah Hall Productions
Jenna Guarneri, 212-529-1598
Jenna@SHPNY.com
or
Investor Relations
HaydenIR
Peter Seltzberg, 646-415-8972
or
UK:
Suzanne Noble, +44 7957 371840
snoble@virtualpiggy.com